The 18 Best Influencer Marketing Podcasts

Looking for influencer podcasts that focus on marketing? We’ve compiled a list of 20 influencer marketing podcasts you can subscribe to to learn more about the best practices, content creation techniques, contract negotiations, and the role of AI in influencer marketing.

Influencer marketing podcasts discussing the industry

The Influencer Podcast

Named a Top 100 Leader in Influencer Marketing by Influence Co, Julie Solomon uses her podcast to share tips on mastering monetization, setting goals, and how to avoid the common pitfalls that often come with being a new influencer. She also makes time to answer questions about content strategy and how to dominate your niche.

Online Marketing Made Easy 

If you’re thinking about quitting your job to become an influencer, Amy Porterfield’s podcast can help provide guidance on how to make the transition. Listeners learn top ways to use AI to increase efficiency and creativity, switch their niche, avoid burnout, and choose which marketing metrics to track, among many other useful takeaways.

Influencer Marketing Lab

Scott Guthrie’s weekly podcast includes conversations with topic experts about the influencer marketing industry. Covering everything from martech and AI to trends and influencer measurement, this show is jam-packed with some of the most up-to-date information in the industry.

Women in Influencer Marketing

Created by Jessy Grossman, this woman-centered podcast invites industry experts to discuss best practices, advertising trends, women in influencer marketing, and industry growth. Whether you’re looking to get hired as an influencer, strategize your personal brand, or hear testimonials from women making a full-time living as content creators, this podcast can help.

Winfluence — The Influencer Marketing Podcast

When it comes to aligning your influence efforts with driving business value, podcast host Jason Falls knows who to interview. Listeners tune in to hear from brand managers, agency strategists, software vendors, and influencers themselves to learn the art and science of influencer audiences to “try, buy, or think differently.”

Unthinkable

Unlike other business podcasts focusing solely on best practices and templates for success, Jay Acunz’s podcast features memorable creators sharing their experiences and hard-earned wisdom about the industry. Hear from storytellers who are business creatives in various industries discussing resonance vs. reach, internal barriers, and the importance of word choice when speaking to your audience.

Work Party

Created by Jaclyn Johnson for women, this podcast offers tips and advice on topics such as standing out on TikTok, growing your brand, and monetizing as a content creator. Guests range from business therapists and company founders to influencers and financial consultants.

iDigress

With information that’s useful for both content creators and brands, Troy Sandidge’s business-focused podcast explores a range of topics related to influencer marketing. Browse through a few episodes, and you’ll hear about organic social media, the biggest marketing trends of the year, data analytics, SEO techniques, and content creation.

Ethics in Marketing

Everyone can benefit from discussions about ethics in marketing, and Mikhail Myzgin has plenty of topics to cover on this podcast. Hear about the new ethical problems created by augmented reality, virtual reality, and the metaverse, or learn more about data privacy, problematic content, and the boundaries of persuasion in digital marketing.

Bold Campaigns

The Bold Creators Club hosts this podcast about international influencer marketing and the creator economy. Tune in to learn about how a TikTok ban could affect influencers, ChatGPT, data manipulation, and new tools for content creators.

BizTok

Focused on TikTok for business, Kyle Kaplainis talks with brands, entrepreneurs, and business owners to help listeners grow their presence on the platform. Sharing marketing expertise on strategy, building a personal brand, and leveraging a growing following into a successful business, this podcast is a must-listen for brands and creators on TikTok.

The Colin and Samir Show

YouTube creators Colin and Samir have a long history of building communities and brands through digital content. Together, the friends interview experts and discuss the emergence of creator unions, the challenges of AI, how platforms are paying creators, and what can go wrong after a video goes viral.

The Skinny Confidential Him & Her Show

Married couple Lauryn Evarts Bosstick and Michael Bosstick interview various guests in influencer marketing to give their listeners solid advice on growing their income. Podcast followers have heard from top digital influencer agency reps, influencers who have returned after scandals, SEO and business law experts, and bloggers turned entrepreneurs.

The Gary Vee Audio Experience

Author, speaker, entrepreneur, and host Gary Vaynerchuk offers this information-heavy podcast on marketing and business. Answering questions and interviewing guests on topics like making content, how influencers are competing with businesses, turning a passion into a career, and the future of global content, there’s plenty to be gleaned from this show.

Social Media Examiner

If you want to help boost your marketing skills and keep up to date with the changes in social media, host Michael Stelzner’s interviews can hit the spot. Find out how to improve your Instagram results, leverage X for more reach, use AI to simplify content marketing workflows, and reach larger audiences by optimizing for TikTok Search.

Under the Influence

Named one of Apple Podcasts’ Top Shows and Most-Followed Shows of 2022, Terry O’Reilly’s podcast is full of helpful marketing topics for brands and influencers. Some topics include marketing content, gender equality, TV shows as marketing, the allure of marketing freebies, and the art of marketing books.

The Creative Influencer

Focus on all things creative with an emphasis on influencers, Jon Pfeiffer interviews creatives, influencers, and the professionals who work with them. Check out the episodes on audience engagement, influencer management agreements, how to rebrand, storytelling, or what to do about negative product reviews.

Under the Influence

Host Jo Piazza takes a deep dive into the Mom Internet, aspirational marketing, and hustle culture on this candid podcast. Listen to interviews with brand strategists, marketers, reporters, authors, and social media forecasters to learn the latest about influencer marketing.

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