Which podcasts do you listen to? Podcasts are growing in popularity. Fifty-five percent of the U.S. population has listened to a podcast, and 24% listened to one just last week. What lures listeners to podcasts? Listeners are often drawn to podcasts for their exclusive content, access to celebrities, and advice on topics like growing a business or marketing a new product. Several influencers have leveraged podcasts to grow their brand, all while educating and entertaining their followers. Here are some influencer podcasts to check out.
Top 11 influencers with podcasts
For all things advertising, you listen to Gary Vaynerchuck. He’s the chairman of VaynerX, a media company, and VaynerMedia, a full-service ad agency serving Fortune 100 companies. His podcast, The GaryVee Audio Experience, offers interviews with celebs like Larry King, advertising tips and advice for entrepreneurs.
Social Pros Podcast
Social media is constantly changing. To stay in the know, marketers and social adopters tune into the Social Pros Podcast. Host Jay Baer of Convince and Convert and Adam Brown of Salesforce team up to offer episodes on improving marketing metrics and how to create lasting partnerships.
The Neal Shaffer Podcast
A well-known social media coach, Neal Shaffer hosts a self-named podcast that looks at timely topics like the creator economy, video ads and influencer marketing. He helped brands leverage and monetize their channels for decades and now passes his knowledge on through his podcasts.
The Good Life
Stevie and Sazan married in 2015 as college sweethearts. They’ve recently welcomed a daughter, but in between life’s milestones, the two launched a podcast on which they interview everyone from celebrities to everyday people. The idea is to share the ups and downs of the “good life” we’re living together.
Podcast host Puno fosters a community for women to redefine success through her podcast, Girlboss. The show has more than 23 million downloads and listeners in every corner of the world. Her podcast covers everything from pitching a business idea to defining feminism.
I’m Afraid That
Ready to face your fears? Whether you’re terrified of heights, making large purchases, or creepy insects, the I’m Afraid That podcast asks people what they’re afraid of. The show centers around talking about your fears and learning how to tackle each one.
For anyone with an online business, Hashtag Authentic helps e-commerce owners “grow their audience without selling their soul.” Host Sara Tasker, a well-known social influencer, offers interviews with different business owners and shares advice on finding a “techquilibrium” and becoming a multi-hatted freelancer.
The Influencer Podcast
Julie Solomon, who started and grew three online businesses, offers real-time coaching, straight talk, and witty interviews on her weekly show, The Influencer Podcast. Fans are treated to episodes on diversifying revenue streams, SEO blogging strategy, and forming partnerships that turn meager audiences into masses.
Pop Culture Happy Hour
Aren’t sure which Netflix show to binge? Want to read a popular book? The Pop Culture Happy Hour gives you a dose of all-things-pop-culture five days a week. The show covers everything from the passing of the iconic actress Betty White to hit reboots like “And Just Like That.” NPR Art journalists Linda Holmes, Glen Weldon, Stephen Thompson, and Aisha Harris, and a rotating cast of guest pop culture aficionados, host the show.
Logan Paul, a YouTuber and former boxer who did an exhibition round with Floyd Mayweather Jr., has his own podcast, Impaulsive. The show is hosted by Logan and a few friends who talk about their crazy lives, including absurd dinners with billionaires, battling food poisoning, and being tricked by escorts — and that’s just in one episode.
My First Million
A highly ranked business podcast, My First Million, gives budding entrepreneurs advice and tips to start businesses that could make it big. The hosts, Shaan Puri and Sam Parr, two successful entrepreneurs, say they “spoon-feed listeners interesting businesses you can start tomorrow,” coupled with business “advice you’d usually pay for.”