Indian Influencers Sharing Their Culture and Lifestyles

India is a country with immense cultural and social diversity. With over 1 billion people, it’s no wonder that India has distinctive fashion trends, language dialects, religions, cuisines — and influencers. Indian influencers are driving conversations online and growing their fan base through creative content. In this blog post we explore how Indian influencers showcase unique aspects of their culture and lifestyles.

Top Indian influencers on social media

Masoom Minawala Mehta

Masoom is one of the world’s most popular fashion designers and creators. The Indian influencer is a successful entrepreneur and investor who showcases her favorite fashion creations and those of many other famous Indian designers. The Forbes 30 Under 30 entrepreneur has gained more than 1.3 million Instagram followers by sharing her stylish looks as she attends major fashion events.

Diipa Büller-Khosla

Diipa is an Indian fashion icon and influencer with more than 1.9 million Instagram followers. She shows her life as a successful model and founder of a skincare brand, Inde Wild. When she isn’t sharing her incredible gowns as she attends high-end fashion events, Diipa shares her life as a mother to her daughter, Dua.

Nikhil Sharma

After launching his YouTube channel in 2010, Nikhil rose to fame by sharing his lifestyle content, earning more than 4.02 million subscribers. Known as Mumbiker Nikhil, Nikhil shares his travels while riding his motorcycle. The Indian influencer travels across the country on his bike and shares the ride with his subscribers.

Bhuvan Bam

Bhuvan is a comedian and Indian personality who brings a smile to more than 17.1 million Instagram followers. The well-known Indian Influencer began on YouTube and expanded to all social media platforms. He posts skits and clips of his lifestyle for his 26.2 million subscribers on YouTube.

Juhi Godambe Jain

Juhi is a Mumbai-based influencer passionate about high-end fashion showcased through her colorful ensembles and posts. As the founder of the clothing brand Arabellaa, Juhi knows a thing or two about fashion and shares her talent with more than 540K Instagram followers. She posts her best looks, the trendy pieces of the season, her travels, and the lifestyle of an Indian fashion designer.

Mrunal Panchal

Mrunal is a global beauty creator who shares makeup looks. The award-winning creator has worked with popular brands like Rare Beauty. Her bright personality and artistic talents have earned her over 4.9 million followers on Instagram.

Tamanna Roashan

Known as the creative mind behind the Dress Your Face Beauty brand, Tamanna is a makeup artist and Indian influencer who showcases her products and routines for more than 2.7 million followers. The beauty and fashion icon is based in Los Angeles and shows her family life, red-carpet experiences, and makeup tutorials.

Kenny Sebastian

Indian influencer, standup comedian and performer Kenny has grown his fame since joining YouTube in 2007. The comedian brings a laugh to more than 2.22 million subscribers. His channel has recently shifted its focus to explaining everything from love languages to emotional investments and learning how to take responsibility for our actions.

Irene Khan 

Famous for her previous YouTube presence that focused on makeup, Irene has since become a well-known Indian mom influencer who shares her travels across the world with her family. She has more than 503K Instagram followers who see her favorite outfits and makeup looks, life with her daughters and husband, and her travel experiences.

Orhan Awatramani

Orhan, known on Instagram as Orry, has created a successful platform by showcasing his lifestyle traveling worldwide. The Indian lifestyle influencer has become an “it boy” on Instagram, posting stylish outfits and clips of his travels around India.

Nagma Mirajkar

Nagma has a creative eye for modern fashion and shares her outfits with more than 8.5 million followers on Instagram. She styles trendy pieces during her worldwide travels. When she isn’t showcasing her outfits, Nagma shares her love for dancing with her friends and followers.

Kritika Khurana

Known on Instagram as That Boho Girl, Kritika is a popular Indian influencer and creator of the podcast, What Is Up Sister?. Kritika loves boho fashion and shares that with more than 1.7 million followers as she travels and attends celebrity events. Based in New Delhi, the Indian influencer posts about her latest experiences, outfits and lifestyle.