While social media is an excellent way to showcase passions and talents as an influencer, throughout the years, blogs have remained popular. Many popular influencers started their rise to fame through their blogs and have set the path for those looking to join online platforms. Blogs are informative and entertaining websites and portfolios covering various topics and niches. One of the biggest niches in social media is food, and bloggers everywhere continue to share their passions for tasty eats through blogs. Follow along as we share the easy steps to succeeding in food influencer marketing.
Quick steps to becoming a food blogger
Brainstorm your personal brand identity
When starting a food blog, it is important to remember what kinds of audiences you want to attract and the kinds of food-related topics and recipes you want to cover. The first step in your journey to becoming a food blogger is to focus on your main audience and tailor your recipes to them. For example, if your blog focuses on fun family recipes and tutorials, you should focus on sharing easy and quick recipes parents will enjoy cooking. You can also focus on recipes that parents can create with their children.
Choose a unique name
Create an attention-grabbing name that your readers will remember and engage with. When coming up with a name, remember to generate one that represents your brand descriptively and excitingly.
Take your blog online
After picking a name, you’re ready to begin creating your online blog. To get your blog online you will need web hosting and a blogging platform. Companies like BlueHost allow you to register your domain name so you can move on with the process. You will also need a platform like WordPress to help you format your blog and customize it easily. These two things are necessary and critical in creating a successful food blog. Many bloggers purchase a template when they begin blogging, while others invest in web design services for a more professional look.
Make recipes easy to follow with an eye on SEO
After all of the technical and design factors are complete, you can write and share your first blog post or recipe. As a food blogger, this would be the time to introduce yourself and your blog, describe the kinds of material you are going to share, and get your readers excited about the future of your blog. Categorize your posts by topic within the food niche, such as kid-friendly ideas, meatless meals and allergen-friendly recipes.
Optimize your blog for SEO by using relevant keywords throughout the body of your posts, in the title, in the introduction, and in headings.
Post consistently on social media
Boost your blog traffic by sharing it on other social media platforms. Videos are an excellent way to showcase tutorials, recipes and reviews on social media that direct viewers to the blog for the full recipe. Use relevant hashtags to draw eyes to your post.
Build a portfolio to start working with brands
Gather your best food content and display it in a portfolio that you can share with brands you want to work with, or — even better — easily create a listing in our Marketplace for a sponsored post, blog, or UGC. Your listing will feature your sample content at the top, with your bio, pricing and deals below that. You can also respond to food brands’ Casting Calls as a Marketplace user.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
