Twitter is one of the older social platforms, arriving on the social scene in 2006, just two years behind Facebook. It has evolved through the years and counts many prominent influencers as users. From former presidents and award-winning singers to notable business leaders and fashion icons, Twitter has a vast base of influencers. How much do Twitter influencers charge? As more companies connect with influencers to promote a product through social endorsements, compensation for Twitter influencers has become a hot topic.
IZEA released its 2023 update of The State of Influencer Earnings, which provides helpful insight into influencer payments.
Can you trade products for posts?
Twitter influencers aren’t likely to trade free publicity for a free product. While product-only compensation was common in the early days of influencer marketing, 70% of influencers expect compensation and a free product or service.
There may be a few newcomers to the scene who are still willing to trade products for favorable posts on Twitter but expect most influencers to ask for payment.
Factors that influence compensation
Compensation varies. Why? No two influencers are alike. Each has his or her own audience, voice, values, cadence, and content quality, which is why influencer marketing is so hard to price. There are, however, factors that drive compensation up, such as:
Audience size
As you might suspect, influencers with mega audiences often charge more. Kim Kardashian, for example, who has 306M followers on Instagram, charges $300,000-$500,000 for one endorsement. While her pay scale is certainly on the high end, it does show a direct correlation between compensation and audience size.
Type of content
Different types of content require different time commitments. A Twitter image is cheaper than a video. A product review is cheaper than an e-book. The more work it takes to create the content, the higher the cost.
Engagement rates
A seasoned influencer will provide engagement rates for everyday traffic and sponsored posts. Influencers with great engagement can charge more. Engagement rates between 2-3% are average, 4-6% are excellent, and anything in the teens is considered viral.
Exclusivity
If you find an influencer that connects with your audience, you may want the influencer to work with your brand exclusively. If that’s the case, an influencer must sign a non-compete agreement and receive compensation that makes up for potential lost income.
How much do Twitter influencers charge?
Twitter influencers are the most affordable option for a brand. For a few hundred dollars, an influencer can craft a tweet with the appropriate tags and hashtags. IZEA has analyzed influencer compensation through our platform for the past eight years and offers specific details.
The average cost for a sponsored post on Twitter
The average cost of an influencer campaign on Twitter is $1,643. The rate represents a stark increase from 2021, when Twitter influencers charged just $284. Twitter influencers are charging six times more.
In 2021, Twitter was the least expensive option, but now Facebook has taken that spot, costing $642.
Why have Twitter posts increased in price so much? Brands are starting to leverage the strength of each channel. Twitter’s strength lies in its strong B2B presence. B2B influencers use the text-based channel to post about industry trends, news and professional advice. Twitter influencers often have an engaged audience and, as a result, have become a popular choice for brands.
The average cost of a sponsored Twitter post by audience size
As mentioned, the size of an influencer’s fan base plays a role in compensation too. Influencers are broken into groups based on the number of followers they have. The tiers are as follows:
Nano-influencer: 1,000-9,999 followers
Micro-influencer: 10,000-49,999 followers
Mid-tier influencer: 50,000-199,999 followers
Macro-influencer: 200,000-499,999 followers
Mega-influencers: 500,000-999,999 followers
Web celebrities: 1 million-plus followers
The State of the Influencer Earnings 2023 shows payment across all platforms based on an influencer’s audience tier. Compensation increased for nano-influencers, micro-influencers, and mid-tier influencers but decreased for macro-influencers, mega-influencers, and web celebrities.
In 2022, a nano-influencer charged right around $1,105. The next tier up, a micro-influencer, charged around $1,600, while mid-tier influencers charged about $,3500. All of them charged more per post in 2022 than they did the previous year.
Macro-influencers lost a little ground in 2022, charging about $5,000.
Mega-influencers saw the biggest drop, from about $7,000 in 2021 to about $5,500 in 2022.
Web celebrities dropped from $6,500 in 2021 to $5,800 in 2022.
Ready to work with a Twitter influencer? Before you reach out, review The State of Influencer Earnings today. You’ll get an in-depth analysis of the influencer marketing economy and learn what it means for your brand’s marketing budget.
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