John Francis
By In Blog

The CMO’s Guide to Scaling Creator Strategy: In-House vs. Agency

Read Article
IZEA
By In Blog

IZEA Appoints Salwa Nahid as Vice President, Creator Strategy and Innovation

Read Article
John Francis
By In Blog

Why CPG Brands Need Creators to Win the Value Equation

Read Article

More Articles

View All Articles

woman watching social post about which product to buy in grocery store
Blog

The 20% Rule: The Creator Blueprint for Driving CPG Retail Lift

How do you systemize authenticity? To compete with the agility of challenger brands and the scale of private labels in the Creator Economy, legacy Household…
Woman reviewing a product for her social feed
Blog

The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine

In the CPG Household Goods world, the consumer's relationship with cleaning has fundamentally shifted. It is no longer just a functional chore meant to kill…
couple in a new house or apartment sharing cleaning tips and products on social media
Blog

The Loyalty Breaking Point: 4 Moments Consumers Switch Household Brands (And How Creators Win Them Back)

In the CPG Household Goods sector, brand loyalty is often mistaken for brand love. In reality, loyalty is usually just a habit. Consumers grab the…

NEWSLETTER

arrow

Subscribe for the latest Creator Economy trends, insights, and marketing solutions.

Latest IZEA News

View All Press Releases

IZEA | Salwa Nahid
Blog

IZEA Appoints Salwa Nahid as Vice President, Creator Strategy and Innovation

ORLANDO, Fla. (April 28, 2026) IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing solutions for the Creator Economy, today announced the appointment…
ZED - Influencer, woman, ringlight
Press Releases

IZEA Launches ZED: The Creator Economy Marketing Operations Platform Infused with AI

Orlando, FL — March 31, 2026 — IZEA Worldwide, Inc. (NASDAQ: IZEA), a full-service creator economy agency, today announced the launch of ZED, a creator…
Q4 Full Year Financial Results
Press Releases

IZEA Achieves Record $18.9M Profitability Swing, Breaking Even on $31.2M of Revenue

Enterprise-first strategy and optimized cost structure results in profit turnaround with $50.9M in cash to fuel M&A and technology innovation ORLANDO, Fla. (March 17, 2026)…

IZEA Business Partners

Take your campaigns to new heights with exclusive opportunities for innovative measurement, talent collaboration, and direct alignment to commerce.

View Our Partner Program

izea business partner meeting woman man

IZEA Business Partners

Take your campaigns to new heights with exclusive opportunities for innovative measurement, talent collaboration, and direct alignment to commerce.

View Our Partner Program

izea business partner meeting woman man
IZEA Insights - 2025 Trust in Influencer Marketing
Trust in Influencer Marketing U.S. – 2025

Trust in Influencer Marketing U.S. – 2025

IZEA insights - International Influencer Aspirations
International Influencer Aspirations

International Influencer Aspirations

2024 Mexico Trust in Influencer Marketing
Mexico Trust in Influencer Marketing

Mexico Trust in Influencer Marketing

2024 China Trust in Influencer Marketing
China Trust in Influencer Marketing

China Trust in Influencer Marketing