Tips for Generating Engaging Influencer Activation Ideas

Creative influencer activation ideas don’t need to be time-consuming or expensive. With the right strategies in place, brands can unlock a whole new level of interaction between themselves and their target audiences. In this blog post, we’ll break down tips for generating engaging influencer activation ideas that will help elevate your marketing efforts and give your brand an edge over the competition.

Here are influencer campaigns to draw inspiration from: 

Ask influencers to introduce a challenge

Think of a brand-related challenge to engage your customers. For example, create a “one-of-a-kind” contest where participants are challenged to come up with the most creative and innovative use for the brand’s product or service. This challenge could be promoted through an influencer, social media, email marketing, and a dedicated landing page on the brand’s website.

Once you set the challenge, create participation guidelines and a branded hashtag. Repost social media users’ entries and host a poll to vote on the winner. 

Visuals are always helpful, too, like this graphic for a 30-day decluttering challenge from Pinterest. A similar challenge could be done by incorporating cleaning products.

If you need some visual inspiration, check out the AI Storyboards that are part of IZEA Flex. Start with a quick description, add a model and an ideal location, and your campaign can take shape quickly. 

Host influencer events 

Consider planning a must-attend event. Be sure that the event is brand-focused, of course, but turn your attention to relationship building and brand awareness more so than sales. Try to include a hands-on event, something active that customers can do. Invite influencers you have worked with or your team of brand ambassadors.

Influencer campaign example

Need a few influencer event ideas? IZEA teamed up with TECNO, a global smartphone manufacturer, to show how the TECNO CAMON 19 Pro Mondrian phone is a work of art and new smartphone standard. Its design was inspired by the artist Piet Mondrian in honor of the 150th anniversary of his birth.

To do this, IZEA worked with tech and lifestyle influencers to help position the product as a modern piece of art. An immersive in-person experience at the Museum of Fine Arts, Boston, sought to connect TECNO’s smartphone with the significance of Mondrian’s art, educate reporters and creators about the company, and showcase the phone’s unique design and features.

Give influencers a product to try

Influencer activation often focuses on a specific product. Some campaigns are as simple as asking a creator to showcase your product in a picture or video. 

You’ll provide campaign guidance once you’ve identified influencers to work with. Explain the campaign’s goal, content type, deadlines, and review process. One way to quickly generate campaign briefs to send to influencers is to use the AI Briefs tool in IZEA Flex. AI Briefs generates a comprehensive brief with minimal effort, which can be easily converted into a Flex Campaign. 

Aren’t sure whether you should focus on pictures or video? Research shows influencers do charge more for video content, but it’s also a helpful way to show your product in action. It’s especially helpful if your product is new to the market or isn’t immediately self-explanatory. 

Influencer marketing campaign example

We partnered with TikTok influencers in categories like comedy and dancing to showcase their favorite f’real flavors and how they can be customized at local convenience stores. 

Creators showed how easy it is to pick up their favorite flavors in stores and use the f’real machines to DIY their milkshakes. 

Creator Angelica Pham took her 1.1M followers along as she visited a f’real machine to try the trending f’real milkshake she’s seen on social media. She vlogged picking her desired milkshake thickness and said she’d be back for more.

Influencer activation can help your brand reach new customers, but getting campaigns right takes time and resources. If you need help, IZEA Managed Services can become an extension of your brand and coordinate your influencer campaigns from start to finish. 

Influencers:

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Marketers:

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