IZEA Shortlisted for 3 U.S. Partnership Awards

Team IZEA and our clients and agency partners have been shortlisted for three U.S. Partnership Awards recognizing the best in partnership marketing. The Partnership Awards are open to brands, agencies, affiliate networks, publishers, creators and SaaS or technologies that support partnerships. Let’s dive into the campaigns that have been recognized:

Shortlisted campaigns

With our partners, we were nominated for campaigns in three categories: Best Multi-Channel Strategy, Best Use of a Small Budget, and Partnership for Good. 

IZEA and TECNO: CAMON 19 Pro Mondrian Edition Launch

The first of our three nominations is in the Best Multi-Channel Strategy category. We partnered with global smartphone manufacturer TECNO to promote the launch of the CAMON 19 Pro Mondrian Edition mobile phone. The phone’s design was inspired by the artist Piet Mondrian in honor of the 150th anniversary of his birth. 

Our immersive, in-person experience featured a celebrity influencer, Ava Kolker, who unboxed the new product at the Museum of Fine Arts, Boston, connecting the phone with the significance of Mondrian’s art. A second influencer, MrMobile, posted videos about the phone on his YouTube channel.

Our campaign used a multi-channel approach to drive awareness and foster customer engagement: social media, influencer marketing, content creation, email marketing, digital advertising, and other tactics.

IZEA and Together for Safer Roads: World Day of Remembrance for Road Traffic Victims

Our second nomination is for Best Use of a Small Budget. This campaign was created with Together for Safer Roads (TSR) and marked World Day of Remembrance for Road Traffic Victims on Nov. 20, 2022. 

The day of remembrance is a global initiative to raise awareness about road safety and honor those who have died or been injured in traffic collisions around the world. This campaign was implemented on a limited budget of $25K thanks to creative strategies such as using two well-known influencers instead of celebrities and timing the campaign to align with the day of remembrance.

Instagram influencer Jessica Hughes, known as @happilyhughes, posted a Reel for her 110K followers, sharing a personal story about losing her father and encouraging them to be safe on the roads. The second influencer, JJ Yosh, also posted a video educating his 1 million followers about the various forms of distracted driving and reminding them to limit these distractions.

IZEA, Cactus and Colorado Crisis Services: LGBTQIA+ Community Mental Health Initiative

Our third nomination is in the Partnership for Good category. For this campaign, we teamed up with agency partner Cactus and client Colorado Crisis Services to launch an LGBTQIA+ Community Mental Health Initiative to increase understanding and access to mental health resources among LGBTQIA+ youth in Colorado. 

This campaign featured residents who could authentically speak to the struggles surrounding mental health and being a member of the LGBTQIA+ community in Colorado.

The goal was to bring awareness to this issue while also providing resources that could help vulnerable residents get better access to the mental health services they needed.

The campaign reached more than 1.9 million people, introducing them to Colorado Crisis Services, available 24/7/365 to support them. 

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