Curling Athletes Sweeping Social Media

Curling is a sport that takes place on a rectangular sheet of ice with two teams of two or four people. The games include a brush, ice, sheet, curling shoes and most importantly, the curling rock, made of a rare, dense granite quarried on Scotland’s Ailsa Craig. Curling has been in the Winter Olympics since the 1920s and will be in the 2026 Olympics again. Here are some of the best curling athletes sharing their sport on Instagram with the world. With their unique sport and engaging content, these curling athletes present a valuable opportunity for marketers to collaborate on campaigns, product endorsements, or sponsored posts, reaching a niche yet passionate audience that appreciates the skill and strategy of curling.

Curling athletes and influencers on Instagram

Bruce is a British curling athlete from the home of curling, Scotland. He has almost 13K followers on Instagram and started practicing curling when he was 7. He’s already an Olympian with a silver medal from the 2022 Olympics in Beijing.

Niklas is a Swedish curler who has won one of each medal at multiple Olympic games. You can find him on Instagram sharing his curling competitions, wins and training with over 15K followers.

John is a two-time Olympic medalist and five-time Olympian. He won bronze in the 2006 Olympics and gold in 2018 on Team USA. He shares his curling life on Instagram with just over 11K followers. He also shares his passion for curling with his young children.

Christopher is a proud Minnesotan and a two-time curling Olympian for Team USA. He shares curling, his love for the outdoors and family life on Instagram.

Matt is a two-time Olympian, winning gold in 2018. Outside of curling, he’s a radio host on ESPN. He has over 40K followers on Instagram, sharing tons of funny content and occasionally practicing curling.

Tabitha is a two-time Olympian for Team USA in curling and is on the USA Curling National Team. She shares her life and love of curling with Instagram and hopes to go to the Olympics in 2026.

Lexi started curling in 2006 and has kept with it ever since. She’s competed quite a bit and loves being a curling athlete. On Instagram, she mostly shares her personal life, but you can find pieces of curling mixed in.

Cory and Korey are a male/female curling team who share the sport occasionally on Instagram.  They were mixed World Champions and continue to train together and share curling with fans.