Pro athletes quickly become influencers. Their skills and regular appearances on TV propel them to fame quickly, but many of them have spouses with equally…
Sports, fitness, and physical wellness are some of the most popular topics for influencers. From 2022 to 2023, sports tripled in popularity with influencer marketing…
As college sports boom in popularity on social media, student-athletes quickly adapt to the latest platforms and promote their skills, accomplishments, and personal brands. With…
Netflix’s popular show “Cheer” has reinvigorated our love for college cheerleading. With more cheerleaders hitting the social media space to show their own tumbling tricks…
Companies marketing a product or service tied to sports know that a famous face can boost brand awareness, build enthusiasm, and create loyalty. But pro…