Colombian influencers are making a big impact on social media, becoming major voices in the nation’s conversations about politics, art, culture, and more. Through their platforms, they are able to share their unique perspectives and reach wide audiences. Popular Colombian influencers are showcasing their culture and exciting lifestyles with millions of social media users.
Top Colombian influencers
Juan Pablo Jaramillo
Juan Pablo is a content creator, actor, LGBTQ+ activist, author, and Columbian native. He is one of the country’s most popular influencers, with over 6.6M Instagram followers. Initially beginning his career on YouTube, the lifestyle influencer quickly gained fame for sharing exciting experiences. Juan now excites his followers with snaps of his worldwide travels and trendy styles.
Carolina Cruz
Commonly known as one of the most famous Colombian journalists, Carolina uses her Instagram to educate others and share her life as a mom and CEO of the Salvador of Dreams Foundation, which focuses on improving health conditions for kids with neurological issues. She also highlights her love for travel, family, fashion, and helping others, with more than 7.4M followers.
Carlos Vives
Colombian singer and icon Carlos has quickly become one of the country’s most well-known influencers by sharing his incredible talents with more than 7.7M followers. The singer, songwriter, and actor posts his experiences on tour, clips from his impressive career, and the exciting projects he has coming up.
Carmen Villalobos
Carmen is one of the most well-known Colombian actresses and models. She uses her platform to share her incredible talents, love for fashion, and exciting lifestyle with a following of more than 22M on Instagram. The model highlights her favorite styles through colorful trendy outfits and often shares her favorite beauty products.
Andrea Serna
A Colombian model, entrepreneur, and TV presenter, Andrea has shifted her focus toward her passion for beauty and fashion as she shares her favorite products and styles with her Instagram followers. The celebrity has worked with brands like Samsung and Baileys. She has more than 3.6M followers thanks to her success in the TV industry and talent for creating fashionable looks.
Paula Galindo
Paula is one of the most popular Colombian makeup artists and beauty influencers, with a solid following of more than 8M on Instagram and over 9.01M subscribers on YouTube. Born in Bogotá, the Colombian native became popular in 2011 for her in-depth tutorials and cosmetics recommendations. Her channel now also shares her exciting lifestyle as a well-known influencer who loves to travel and try new things.
Luisa Fernanda W
As one of Colombia’s It Girls, Luisa has more than 18.7M followers who look up to her for the latest beauty and fashion trends. The Colombian content creator and entrepreneur always puts her creativity to good use, styling chic outfits and creating colorful makeup looks.
Wil Ochoa
Wil is a gifted makeup artist who has more than 451K Instagram followers and over 50.2K TikTok followers. The beauty influencer catches the eyes of many as he recreates stunning looks that feature bright colors and trendy makeup brands. From creating scary and detailed Halloween looks to the common everyday glam, Wil covers it all.
Nicky Jam
Nicky is a well-known singer-songwriter and Colombian TikToker, with over 6.6M followers. He shows his exciting lifestyle as one of the country’s top celebrities. The gifted artist showcases his travels, interacts with fans, styles trendy outfits, and recreates TikTok trends and dances.
Carlos Feria
With his comedic content and creativity, Carlos is a top Colombian TikTok star. The influencer rose to fame for sharing his hilarious and relatable skits that often feature trending TikTok dances with more than 44M followers. He now shares his family life in a humorous way that leaves his fans excited for his next post.
Alejandro Nieto
Alejandro is known for his comedic skits and talent for bringing a laugh to more than 30.4M followers on TikTok. The Colombian TikToker originally rose to fame for his creative lip-sync videos. His feed is now full of relatable humor and skits that keep his followers constantly entertained.
Daniel Ibarra
Daniel creates hilarious skits and entertaining content. He stands out among other comedic creators as he often includes random people. He builds his hilarious skits on the reactions of others in an exciting way, which has earned him more than 29.5M followers.
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