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If you are the type of content creator who loves to share everything from your daily routines to motivational advice and life hacks, you are probably interested in becoming a lifestyle influencer. Even some of the most popular lifestyle influencers like Chiara Ferragni had to start somewhere and we’re here to show you how. 

Of all the niches on social media, the lifestyle category encompasses the most topics. Lifestyle influencers cover topics like home decor, daily routines, food, travel, beauty, and more. These creators are popular for collaborating with their favorite brands and sharing their personal experiences with their products and services. Simply put, lifestyle influencers and creators start by sharing their world with followers and users. They build audiences thanks to their relatability, authenticity and recommendations. 

Follow along as we dive into how to become a lifestyle influencer: 

1. Pick a platform

When beginning your journey to becoming a popular lifestyle influencer, it is important to take baby steps first to help you succeed in the long run. Start by focusing on one social media platform. Don’t worry about making money in the beginning, because building an audience is necessary. Many of the current popular lifestyle creators started as nameless influencers, too. 

When picking your platform, think about which one is going to be the easiest for the kind of content you are going to share. For example, “get ready with me” vlogs and “life hacks” videos may be easier to post and share on TikTok and YouTube. Instagram is useful for lifestyle influencers sharing photos and Reels of their home decor, vacations and family life. You can repurpose content from app to app but make sure you are doing so in a way that fits in with that particular platform. Choose a platform that will work best with the types of content you are creating and allow for the best interactions with your audiences. 

Here’s an example of a successful lifestyle influencer. Nabela Noor is one of TikTok’s most popular lifestyle influencers, with more than 7.6 million followers. She rose to fame for sharing short motivational videos on body positivity, clips of her family life, and vlogs of her daily experiences. She called those moments “pockets of peace,” which caught on with followers. TikTok was a great platform choice because it allows her to share her life while grabbing users’ attention quickly and keeping them entertained long enough to share her positive experiences. 


Popular lifestyle influencers like Julie Sarinana use Instagram to share photos of their travels, stylish outfits, and life updates. Instagram works for lifestyle creators focused on sharing content in the form of photographs rather than vlogs and videos, although Reels have grown in popularity as well. New platforms have also emerged, such as Lemon8, that mix photo and video content. 

2. Find your niche within lifestyle

The lifestyle niche of social media consists of many different topics and themes. When you’re starting the journey to becoming a successful digital creator, focusing on just a few topics within the vast lifestyle niche will help you stay organized and grab followers’ attention.

Whether you want to start by sharing your daily get-ready routines as a college student like Alix Earle or wish to focus on sharing what traveling is like as a mom like Chiara Ferrangi does, it is helpful to start with prioritizing certain topics first and build on from there. 

Monet McMichael is a great example of a lifestyle influencer who started originally on sharing fashion content and has grown her following to more than 3.2 million TikTok followers as she shares workout vlogs, makeup routines and tutorials, her worldwide travels, and unboxing hauls. 

However you decide to start sharing your life with the world, it is important to remember to ensure that your content aligns with your goals, values and personality.

3. Create great content

Many lifestyle creators are known for aspirational content. Creating great content isn’t just about the quality of the photo, video or message. In the lifestyle niche, creating great content means being authentic and creating content that shares your personal interests and hobbies. Great lifestyle content involves influencers sharing their motivational advice and behind-the-scenes of their lives with their followers. As you evolve as an influencer, your voice and personal brand will become more clear; however, it is important to remain true to yourself and your followers in the beginning. 

The beauty of being a lifestyle influencer is that there is no need to run out and purchase any trending products, but rather just share your personal interests. By sharing everything from home decor, mom life, meal prep vlogs, and more, lifestyle influencers grab users’ attention. 

When in doubt, think of your content from three perspectives:

  • How do I reel in social media users with my content?
  • How do I keep my followers engaged?
  • What is the goal of the content I am posting?

Think about whether you want your video to be educational, entertaining or inspiring. By answering these questions, you’ll help build not only your followers and reputation but also increase your chances of attracting the attention of brands looking to partner with lifestyle influencers.

4. Build up your audience

The first step in building up your audience and growing your following starts with creating content that is engaging and appealing. To target your audience effectively and boost your following, you should first create a content plan and schedule that keeps your material organized and ensures that people are staying invested in your content. 

To attract new followers and brands to your account:

  • Use keywords in captions and on-screen text about your niche in the lifestyle industry. 
  • Collaborate, cross-promote, and form relationships with other influencers.
  • Follow the brands you love, and remember to tag them when your post reviews and experiences of their products. 
  • Cross-promote on all your platforms to increase traffic and engagement on your main platform.  
  • Look through Casting Calls on The Creator Marketplace® to partner with influencer-seeking brands.  
  • Attend networking events, even conferences and ribbon cuttings, which can be a good place to meet like-minded brands.

5. Create an online portfolio

There are many ways to earn income from sharing lifestyle products and routines through content. From creating your own online store, gaining a commission from affiliate marketing or earning compensation from sponsored posts, there are many options for creating income.

Brand partnerships are easily recognizable by the “sponsored” or “ad” included within the posts. Lifestyle influencers everywhere are compensated via money or product in return for creating content that highlights the brand or products. 

To indicate that you’re serious about partnering with brands, assemble a downloadable influencer media kit with your bio, active social media channels, follower count, audience demographics, engagement rates, and compensation rates. Once you’ve partnered with a couple of brands, you can add past collaborations, testimonials, and campaign results to your kit. 

An easier way to do this is to create a listing in The Creator Marketplace. When using the Marketplace, remember to completely fill out your profile with all of your social media platforms and prices for your listings. This is a great way to ensure that the brands can easily find you and form collaborations. 


Looking to partner with industry-leading brands? Create your free profile today. 


The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.


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