Benefits of Using Social Media Influencers

Building an influencer marketing program into your brand’s strategy is important in this day and age. With 49% of consumers depending on influencers for recommendations on products, looking into using social media influencers to promote your brand is something you shouldn’t be ignoring. 

The benefits of influencer marketing is a long list, but the most important is finding the right influencers to work with your brand based on niche, size, location, engagement and even personality fit. You can find and search out plenty of influencers to work with in our Marketplace. We’ll share a few more benefits of working with an influencer on your next promotion.

Trust and authenticity

Throwing out advertising dollars and hoping your audience is watching is the way of the past. Working with an influencer is the perfect way to get in front of your brand’s audience. Plus, you may even be reaching an audience you don’t already have on your own. The reason influencer marketing works when you partner with someone who loves your brand is because their audience already trusts them. With influencer marketing, you don’t have to spend as much time building up trust with new customers because these potential buyers already trust the influencer so when they make a post using your product, they feel confident in trusting your brand right away.

For example, if you have a YouTube influencer who has gained the trust of over 200K followers like Michel Janse, you can partner with them on a video integration or even a YouTube short sharing your product. Here Michel worked with Lululemon to promote a few of their new summer pieces.

Reaching your ideal audience

Going along with trust and authenticity, working with an influencer will help you get in front of an audience you may not already have. This is perfect for smaller brands who aren’t universally known yet like Lululemon or Amazon. You’ll often find clothing brands or even restaurants working with local influencers working to promote their company when people may not have heard of them yet. 

If you’re still a small brand, try interacting with influencers who spark your interest on their posts and see if there’s a way you can start a relationship. Plus, if others see you hyping them up on a TikTok video in the comments, maybe they’ll even come and check out your page.

Cost effectiveness 

There are so many types of influencer marketing from sponsored content in a video on YouTube to offering a product in a TikTok. No matter the size of your brand or marketing budget, there are ways to work with influencers that can keep the price well within your budget, especially compared to other forms of advertising.

Getting in front of a younger audience

60% of Gen Z use Instagram to discover new brands, products and services. Plus 62% of Millennials reported making a purchase based on the recommendation of an influencer. Social media plays a giant role in influencing the younger market’s buying. If you’re looking to get in front of the eyes of a younger audience, social media and influencer marketing are not just the way of the future… it’s for the here and now.

You can get started finding the best social media influencers for your brand by using Marketplace. You can search based on which social media platform you’d prefer, demographics, niche and more using Marketplace.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.