Barbie Social Media Trends to Try

With the new “Barbie” movie coming out July 21, many creators have begun to become “Barbie Girls” by creating their own online Barbie World. From mega-influencers like Alix Earle to nano- and micro-influencers, creators are jumping on trends by using Barbie sounds from the trailers, reviving classic Barbie songs, showcasing fan-favorite Barbie art,  recreating iconic Barbie outfits or crafting unique recipes. 

For many social media users, the “Barbie” movie is nostalgic. What better way to reel in new viewers than capturing their attention with trends that involve content they already know and love? Here’s a Reel we shared on Instagram:

Top Barbie social media trends to try

While there is no limit to the creativity that goes into the Barbie trends on social media platforms today, these are six ideas:

1. Use sounds from the trailers

Since the new film was announced, “Barbie” has created profiles on Instagram and TikTok that showcase trailers and sneak peeks into the movie. One way to create Barbie content and share the excitement with your followers is to use the trailer sounds within your new content, whether it’s a dance, skit or tutorial. The iconic “Hi Barbie” sound that has been showcased on the official @BarbieTheMovie account shown below:

Another easy way to get in on the Barbie excitement is to Stitch or Duet a post from the Barbie TikTok account with your reaction or thoughts about the movie, fashion, or related topics.

Many influencers are using the same sound to showcase their love for the movie creatively, including posing in fashionable, Barbie-pink or -themed outfits. Monica Murillo executes this trend in a way that highlights her love for the film, showcases her interest in fashion, and captivates the attention of her followers:

Another sound option is “Barbie World” by Aqua, Ice Spice and Nicki Minaj, which has been featured on the official movie accounts and by many influencers and movie fans.

Not only can you use the iconic Barbie songs in new content, you can also use other popular songs from the new movie’s album.

2. Use “This Barbie Is …” generator

After the launch of the official trailer and social media accounts, many of the early posts featured the main characters in a creative way that made influencers immediately take notice. The “This Barbie Is …” generator and filter became a hit early on on social media because users could create their own custom Barbie memes and posters by uploading their images and editing the text.

Here is an example of Shelby Young, an actress and professional voice with more than 3.6M followers, using the popular Barbie TikTok filter to interact with her audience and support the movie:

3. Feature fan art

Many people and social media users worldwide are excited about the upcoming Barbie film and are taking to their platforms to share their artistic talents. Interact with your followers by showcasing fan art inspired by the Barbie franchise on your social media channels. By inviting your followers to submit their own artwork using a special hashtag, you can create a challenge and trend where you can feature some of the best submissions on your account.

4. Recreate Barbie looks

One of the most fun and successful Barbie social media trends to include into your new content is to recreate iconic Barbie looks. Many boutiques and clothing stores are using the movie as a way to sell many pink items and draw in new customers. Bring out your favorite pink styles as well as creative takes on some of the classic Barbie looks seen throughout the years.

Recreating Barbie styles is not just limited to fashion. A beauty influencer can create looks that relate to the movie and inspire followers.

5. Rate the latest Barbie cast’s outfits

Get viewers engaged with your honest opinions on hot topics. Many of the cast members have been attending events and premieres in iconic Barbie fashions. Draw in viewers who may have missed the outfits, viewers who are pumped about the movie, and new followers with your fashion takes.

6. Create Barbie-inspired recipes

Get creative in the kitchen and whip up some delicious, Barbie-inspired recipes. Whether you’re baking a batch of pink cupcakes or crafting a colorful fruit salad fit for a Barbie picnic, share tasty treats for followers to enjoy. Arizona motherhood and lifestyle influencer Anika Castillo shared her take on a Barbie margarita that could be made as a mocktail as well.