Looking for effective ways to market alcohol brands and products? Look no further than influencer marketing. Alcohol influencers are quickly becoming one of the most successful options in today’s landscape, providing an engaging platform to promote their favorite drinks while reaching hundreds of thousands of potential new customers. From sharing their tips and tricks on making the perfect drinks at home to showcasing their favorite alcoholic brands, cocktail and alcohol influencers have caught the eyes of many adult beverage enthusiasts.
Top alcohol influencers on social media
Allison Jack
Allison posts about her favorite cocktails and delicious eats in the city of Cleveland. As a beverage and Marketplace influencer who has created content for brands like LaCroix and Great Lakes Brewing Company, Allison is ready to show off the most exciting cocktails with more than 32.1K Instagram followers. The Yelp Elitist’s posts highlight the most fun cocktails and breweries around Cleveland.
Jennifer Richmond — kitchycooker
Jennifer is a cocktail connoisseur who experiments with new recipes and shares her favorite drinks with her following of more than 1.2K on Instagram. The Marketplace creator shows her love for her vintage kitchen and classic drink recipes. Her Instagram showcases her blog posts that cover every kind of drink imaginable.
Lexi — explorelifewithlexi
Marketplace creator and Denver local Lexi shows off her tasty meals and exciting cocktails. She shares her journey of finding the perfect drinks throughout the city of Denver with her 18.8K Instagram followers as she visits local bars, breweries, and speakeasies.
Adam and Cole — atlfoodiesofficial
Adam is a popular alcohol and food influencer who is considered to be “Atlanta’s Foodie Adventurer.” With a background in hospitality and a passion for finding the tastiest drinks, Adam has collected more than 137K Instagram followers as he and Cole share their experiences around ATL. The duo posts all of the hidden gems around the city.
Ryan Doka
Ryan raises the bar for responsible drinking as a cocktail connoisseur ready to share his tasty drink creations. The influencer considers himself to be a “professional drinker” and has gained the attention of more than 268K followers with drink tutorials that highlight popular alcohol brands.
Amanda Colom
As an experienced bartender and restaurant consultant, Amanda knows a thing or two about creating the perfect cocktails and shares that knowledge with over 190K Instagram followers. Amanda also has two businesses as the CEO of KUDUOWL and BADBIRDY. Her popular feed highlights her cocktails in an aesthetically pleasing way.
Natalie Migliarini
Known for her popular appearance on “Drink Masters,” Natalie is considered to be the “Beautiful Booze” babe who shares her love for cocktails with more than 175K Instagram follower. Based in New York City, Natalie fills her feed with spicy and sweet cocktails. From a classic fruity Paloma to her iconic Blue Moon sour, Natalie shares it all.
@beautifulbooze Cranberry Sauce Margarita ❤️🍹 Happy Holidays - if you have any leftover Cranberry Sauce - this cocktail is the power move. I usually make my own cranberry sauce but this one from Trader Joe’s was perfect & easy! I love the tart flavor that the sauce gives the margarita. Cranberry Sauce Margarita 😍 Ingredients 2 ounce of tequila 1/2 ounce orange juice 3/4 lime juice 3/4 orange liqueur Agave syrup to taste 1 spoon of cranberry sauce Method Rim glass with a salt and cinnamon mixture Add all ingredients to a shaker Shake then strain over ice Garnish with orange slice and fresh cranberries #BeautifulBooze #thanksgiving #recipe #cocktail #margarita #cranberrysauce
♬ Cheek To Cheek - Ella Fitzgerald & Louis Armstrong
Jon Almond — Delightful Drinks
Jon created his alcohol platform to share how to make the world’s best cocktails at home. With over 118K followers on Instagram, Jon posts photos of special drinks to recreate at home. When he isn’t sharing at-home recipes, Jon shows off his favorite bars and unique alcoholic finds.
Michelle Charlotte
Known for being one of the most educational bartenders on #DrinkTok, Michelle has gained over 3.8M followers by sharing her love for not only creating cocktails, but also for teaching others about bar etiquette. The alcohol influencer creates bar skits that highlight real experiences she has had while working as a bartender.
@michellebellexo If you don’t like the taste of alcohol this drink was so easy to make and tasted FIRE🔥 #coconutrum #sweetdrinks #bartender #melonliqueur #sweetandsour #newdrink @Shelby Bailey
♬ original sound - Michelle Charlotte Bartender
Jones N. Mann
Popular alcohol enthusiast and influencer Jones takes to #DrinkTok to share his love for creating the perfect cocktails with more than 571.7K followers. From showing off his impressive liquor cabinet to telling followers how to spice up weekends with a unique cocktail at home, Jones shares it all. His followers love when he recreates drinks mentioned throughout the comments of some of his posts. His loud personality and big smile are bound to grab your attention.
@jonesnmann Replying to @Erich Wittmer Jager Crush? #jonesnmann #mrdrinkingthecomments
♬ original sound - Jones N Mann
Evie — drinksbyevie
Evie is a well-known cocktail connoisseur that shares all things sippable with more than 782.9K TikTok followers. Based in Brooklyn, Evie puts a modern twist on typical alcohol posts and uses her platform to share her aesthetically pleasing tutorials on the best at-home drinks.
@drinksbyevie This clarified tomato cocktail will go down in history as one of my favorite drinks to date!! The flavor is so savory and unique and delicious especially if you’re a tomato lovaaaa • 1 oz cherry tomato juice • ¼ oz simple syrup • ½ oz lemon juice • 4 drops white balsamic vinegar • 2 cracks black pepper + pinch of salt • 2½ oz parmesan rind infused vodka • 1 oz whole milk • garnish: olive oil + cherry tomato Muddle a handful of cherry tomatoes and strain it through a fine mesh strainer to extract 1 ounce of tomato juice. Add the juice, simple syrup, lemon juice, white balsamic vinegar, salt, pepper, and vodka, to a jar and give it a quick stir. Slowly add the ounce of whole milk and let the mixture sit for about an hour or two in the refrigerator. Line a fine mesh strainer with a damp coffee filter and strain the entire mixture into another jar. Be mindful not to mix or force the liquid to drain, let gravity do its work!! Give it a quick stir with ice to chill it down, and then strain it into a chilled stemmed glass (or drink it over ice!). Garnish with a few drops of olive oil and a cherry tomato.
♬ Samurai Champloo - FaRe 'N' HiTe
Jules — join_jules
CEO of “Spritz Season” and the margarita queen herself, Jules uses her TikTok to share all the trending sips of the season. With a series specific to rum, vodka, and whiskey, Jules breaks it down for her 915.2K followers. From the perfect refreshing summertime cocktail to a sophisticated piña colada, there’s no limit to what Jules will create and share.
@join_jules Remember when we made our pineapple shrub? Well it’s time to start using it in some cocktails! Let’s make a Pineapple Tiki Sour The pineapple shrub gives this sour such a nice flavor of complexity to this cocktail that’s balanced with the sweetness of the syrup and Aperol. Ooo I love this one so much! So, let’s make it: In a cocktail shaker add: 1 egg white 1/2 oz Demerara syrup 3/4 oz pineapple shrub 3/4 oz lime juice 1/2 oz Aperol 1.5 oz white rum, I used @libaspirits Lafcadio rum Dry shake Add ice and shake again Double strain into a chilled coupe! Tip: want to get a really good froth? Take a large ice cube, think those big 2”x2” cubes and a small handful of regular ice to shake with after you dry shake! Xoxo, cheers #tiki #tikidrinks #cocktailrecipes #drinkrecipes #pineapple #shrub #tropicaldrinks #summerdrinks #cocktails30sec
♬ original sound - TAI
Justin Sajda
Known on TikTok as the Thirsty Whale, Justin considers himself to be “an average guy with above average cocktails.” The well-known drink enthusiast has collected more than 594.4K followers with his excitement and passion for crafting the perfect cocktails. Sushi Negroni, Tequila Jungle Bird, Pisco Sour — you name it, Justin has tried it.
@thirstywhale__ PINEAPPLE BLOSSOM 2 oz Bourbon 1 oz Pineapple 🍍 3/4 oz Lemon Jucie 3/4 oz Simple Syrup 2 dashes Orange Bitters This drink is hard to beat, especially for the warm weather. I can’t see anyone not loving this cocktail. It’s tropical, but the bourbon is still the star. If you’re not a huge fan of bourbon yet, use a lower proof bourbon. If you are a huge fan of bourbon and are more of a sipper, use a 100 proof or barrel strength. This is an old cocktail with many different specs, most of which are unbalanced. We found this one quite nice. That's all I got for ya.
♬ Somewhere Over The Rainbow_What A Wonderful World - Israel Kamakawiwo'ole
Hannah Chamberlain
Popular on TikTok as Spirited LA, Hannah uses her page to entertain over 579.3K followers with content about cocktails, clothes, and boozy etiquette. Hannah shares everything from popular drinking destinations to tutorials that help beginners craft their own cocktails at home. Her posts inspire her followers and leave them wanting to not only create tasty drinks but also purchase cute bar-related items.
@spiritedla How to maintain friendships wothout self-improvement. #punch #recipe #howto #picnic #fyp
♬ Tout Doucement - Blossom Dearie
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
