Banking influencers give brands a unique opportunity to get their message out on social media in an organic and authentic way that resonates directly with their target audiences. Not only do they have access to key networks, but they also provide valuable insights. From successful entrepreneurs to investing influencers, these creators have filled the feeds of many with advice and strategies to include in their personal finances. Follow along as we share some of the top financial influencers on social media with all the information and updates in the banking world.
Financial and banking influencers to follow
Cathie Wood
As a woman in finance and familiar name amongst the banking industry, Cathie has gained over 106K followers with her knowledge and advice. As the CEO and founder of ARK Invest, an investment company focused on disruptive innovation, the finance influencer posts tips on investing, current stocks to keep an eye on, and banking topics.
Andrew Lokenauth
Known on Instagram as Fluent in Finance, Andrew has earned over 165K by sharing his knowledge of personal finance and investing. With more than 15 years in the industry, the banking influencer talks about current financial news and ways to invest. With published advice in Forbes and Time, it is safe to say Andrew is a banking influencer who knows what he’s talking about.
Robert Croak
Robert joins the banking influencer industry in a entertaining and comforting way as he shares relatable vlogs and financial experiences with more than 990.4K followers. Robert has gained over 7.4M TikTok likes with videos that focus on common ways to save money in your 20s and advice on becoming wealthier as you get older.
Rory Douglas
With over 20 years in the financial industry, Rory is one of the most well-known financial educators and banking influencers, with more than 1.3M TikTok followers. The financial influencer talks about his advice, what he has learned, and experiences working with celebrities like Kevin Harrington from “Shark Tank.”
Leandra Peters — female.in.finance
Leandra has caught the attention of more than 177K followers with her tips and tricks for succeeding and creating a better lifestyle financially. The popular finance content creator’s feed is full of advice and quotes on the latest financial news. If you’re interested in learning on topics like saving money for vacations and five easy ways to start investing, Leandra is your creator.
Marsha Barnes
Marsha is the founder of The Finance Bar and has been seen on Forbes, Essence, MSNBC, New York Times, and the Wall Street Journal. She is one of the most popular banking and financial influencers on social media, with a following of more than 206K. Marsha’s feed is full of everything from finance tips and reminders to motivational posts. Her account serves as an nspiration to many looking to improve their personal finances.
Karl — BestGoat3
Karl has caught the eyes of more than 786.2K followers on TikTok. As a TikTok finance influencer, Karl posts about financial strategies and information in an exciting and educational way. From explaining where and where not to spend money to advice on paying medical bills and tips for what to do if you get laid off, Karl shares practical advice for everyday consumers and users.
John Durbano
John is a banking influencer on TikTok who helps business owners and professionals maximize their wealth and minimize their taxes. With practical advice and explanatory posts, John has collected over 25.7K followers. He shares posts on retirement funds, the safest industries to grow income in, and the secret places millionares stash their money.
Tori Dunlap
Tori is one of Instagram’s most popular female banking influencers with more than 697K followers. Tori is a money expert who explains to others how money runs the world. With real-life work experiences in the finance industry to money journal prompts and relatable stories from her personal finance history, the popular author and podcast host educates many.
Brennan Schlagbaum
Successful CPA and well-known banking influencer Brennan has earned over 222K Instagram followers by sharing what he has learned paying off more than $304K in debt over the last five years. The millionaire quit his 9-5 to pursue helping others with their personal finances and now fills his feed with roadmaps on how to save, advice on college tuition and so much more.
Lala — mystockcorner
If you are on the road to saving $15K fast, Lala is the creatorl for you. Female banking influencer and wealth coach Lala talks about all things credit, stocks, and business with more than 12.2K TikTok followers. She has helped her followers and over 100 traders with financial advice she wished she knew before turning 30, how to save for children, and how to boost credit scores quickly.
Mike Poarch
As a banking influencer and stock enthusiast, Mike has gained the attention of more than 466.2K followers. Mike is a finance influencer who uses his platform to share relatable and educational information for the common consumer. His posts range from advice on starting businesses and spending habits needed in 2023 to saving thousands on taxes.
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Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.