5 Ambassador Marketing Automation Tools to Try

Brand ambassadors have become modern-day advertisers. With an authentic voice and a genuine appreciation for your brand, ambassadors can effectively promote your product to others. 

While brand ambassadors can emerge naturally, a strategic approach to ambassador marketing is necessary to maximize their efforts. As you might suspect, there are various tools that can help with this type of marketing. 

What is ambassador marketing?

First, let’s define ambassadors. Ambassadors are individuals who authentically promote your brand and products.

Ambassador marketing leverages these brand advocates in a meaningful, organized way. You identify ambassadors, who could be customers, influencers, or industry experts, and ask them to “back your brand” through strategic campaigns. You might ask ambassadors to endorse a product, participate in an online photo submission contest, or attend a branded event. 

Ambassador marketing is a long-term plan. You work with ambassadors for years so they can build relationships with your target audience and drive sales through authentic promotions. 

5 ambassador marketing automation tools to consider

Marketers juggle many tasks, so it’s essential to leverage tools to help ease the workload. When it comes to ambassador marketing, the best tool you can deploy is a comprehensive ambassador marketing platform. 

If you’re not ready to commit, you can use a handful of automation tools to help with specific chores. 

Here are five tools to consider:

Ambassador marketing platform

If your brand is serious about ambassador marketing, you need a platform that helps you find ambassadors, mobilize them, amplify their efforts, and reward each advocate for their participation. 

With this ambassador marketing automation, your brand can:

• Build strong relationships with customers.
• Collect content from authentic voices.
• Create a community of like-minded, supportive ambassadors.
• Leverage a variety of features to communicate and amplify campaigns.
• Access data-driven metrics.

Email marketing provider

Email is one of the best ways to communicate with brand ambassadors. Whether you’re launching a UGC competition, collecting feedback, or want to encourage ambassadors to join your rewards program, you can communicate via email. 

An email provider like MailChimp or ConstantContact allows you to use pre-made templates, meaning your messages are visually appealing and don’t require much design time. 

You can segment lists, too. Maybe you’d like to split your ambassadors by involvement level and create separate lists to communicate with each group, for example. 

With the right email provider, you can also automate emails. You can create emails in advance and schedule delivery or set up drip emails that educate ambassadors about your rewards program or an upcoming event.

Communication platform

To communicate with ambassadors quickly and easily, consider a communication platform like Slack or Chanty. With these platforms, you can send the equivalent of group texts. 

When it’s the last call to enter an Instagram contest or you’d like to remind ambassadors to claim extra reward points for a certain task, you can use messenger platforms to keep your team connected and informed. 

With these tools, you can also create something akin to a Facebook Group, where ambassadors can interact with each other. By offering a sense of community, you help create an environment ambassadors want to belong to.

Payment tool

You’ll need a payment platform if your brand decides to pay ambassadors. Depending on your payment structure, you can automate payments to ensure ambassadors receive consistent pay. 

Tools like PayPal or Stripe can help your team easily set up and process payments. 

Keep in mind that payment may differ by ambassador. A celebrity ambassador with a large social audience might make more than a product enthusiast with a small following, for example. Ensure the platform you choose fits your needs. 

Explore the platform’s fees, too. Will your brand absorb the fees, or are they passed on to ambassadors? Review the terms so you can provide clear compensation details to your team of ambassadors. 

File storage tool

Brand ambassadors will create content on your behalf, but after it’s shared, you need a place to store it. You can repurpose the content later on, too, so it’s best to keep it organized. You could organize content by the product it promotes, year, or ambassador, for example. 

Consider tools like Google Drive or Dropbox for file storage. If your brand already uses Google Suite, Google Drive makes the most sense, though you may need to increase your storage allowance. ContentMine in IZEA Flex, our influencer marketing software, also stores content and associates it with creators, contracts, payments, and more.

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Marketers:

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