Marketing in a competitive industry means looking for new tools and tactics to give your brand a leg up on the competition. One strategy to…
IZEAFebruary 5, 2024
To figure out which might be more beneficial to your marketing efforts — brand ambassadors and affiliates — you first have to understand the difference…
IZEAAugust 15, 2023
Interested in a brand ambassador program? With a team of advocates at your disposal, you can increase brand awareness, create a community around your brand,…
IZEADecember 9, 2022
Red Bull, Brita, Coca-Cola, Patagonia, Heineken and Xbox all have brand ambassador programs. Often seen as brand-loving consumers, ambassadors post to social, attend events and…
IZEADecember 5, 2022
Brands have always relied on word-of-mouth to promote their product or service. Why? People trust it. A brand ambassador program leverages this idea. Ambassadors are brand…
IZEANovember 29, 2022
Advertising is expensive, algorithms keep changing, and customers demand personalization. As a result, companies large and small are creating brand ambassador programs to help them…
IZEAOctober 31, 2022
Aren't sure what to expect from a brand ambassador? After you hire brand ambassadors, engage them with exciting challenges and campaigns to boost brand awareness…
IZEAOctober 28, 2022
The consumers of today are craving authenticity from brands more than ever before. In order to grab their attention, businesses are looking to expand their…
IZEAJanuary 25, 2021
The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. Some of the…
IZEAApril 3, 2018