Brand ambassadors are not just for larger and established companies — they can also benefit small and up-and-coming businesses. Follow along as we share how to find a brand ambassador for small business marketing.
What are small business brand ambassadors?
Small businesses can have brand ambassadors, just as larger brands do. A brand ambassador is a person hired by a company to represent a brand in a positive light and help to increase brand awareness and sales. The brand ambassador should align with the small business or brand’s values.
Brand ambassadors often use social media platforms to promote products or services, attend events as brand representatives, and might also have affiliate or discount codes for their followers.
These loyal customers and influencers are passionate about the brand and products. Small business brand ambassadors essentially become the face of the brand and help boost awareness in an effective and cost-efficient way. For example: A local restaurant or events venue could work with creators long-term to consistently share special events, deals and happenings.
Why are brand ambassadors important for small businesses?
Brand ambassadors play a critical role in increasing awareness, interest, and traffic to a small business. By showing a long-term commitment to the small business, they also inspire loyalty among existing small business customers.
Small business brand ambassadors encourage word-of-mouth promotions among the brand’s followers. They can play a critical role in the business’s success because social media users trust the opinions of influencers and value the products they share.
How to find ambassadors for small businesses
1. Reach out to loyal customers who are in your mentions and tagged posts
One of the best ways to begin your journey in finding authentic people to represent your small business is to contact them directly. Connect with influencers who already share your business and products, ensuring that your potential brand ambassadors are genuinely loyal customers. By looking through your business’ tagged posts and mentions on social media, you can find loyal and consistent customers ready to share your products regularly.
2. Create brand ambassador programs
Get influencers excited about sharing your small business with a brand ambassador program that rewards influencers through discounts on your products, early access to launches, giveaways, mentions of the influencers on your business’s platform, and reshares of their profiles, you keep your creators invested in your brand. You can structure your brand ambassador program to be a paid or gifted program or a combination of the two.
3. Consider working with micro-influencers
A cost-effective way to incorporate influencer marketing is to work with micro-influencers. Micro-influencers typically charge lower rates than those with larger audiences and often have engaged audiences.
4. Create Casting Calls in IZEA’s Marketplace
Using the Casting Calls tool in our Marketplace allows your small business to post campaigns, jobs and opportunities that can lead you to find the right brand ambassadors. Use the description to explain exactly what you are searching for in a brand ambassador and what your compensation will be, whether cash, product, or both. This process is simple and ensures that you can find creators who are passionate about your brand and are eager to represent your products or services on a long-term basis.
5. Search the Marketplace
One of the greatest benefits of the Creator Marketplace is that it is full of a variety of influencers in all niches who are ready to team up with businesses. The Marketplace allows you to find influencers whose content aligns with your business and values. Review the influencer profiles, see their content, learn about their services and rates, and message them directly — all in one platform.
Influencers:
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Marketers:
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