How Brands and Influencers Can Use AI Voice Cloning Tools

The applications of AI tools in marketing continue to grow on a daily basis. Marketers can use AI platforms to generate images, write content, and support their SEO efforts, while influencers are exploring AI’s ability to create unique content or generate an AI clone of themselves. One of the latest AI capabilities is voice cloning. As you might expect, this exciting new feature has many benefits and applications for brands and influencers. 

What is voice cloning?

With AI-generated voice cloning tools, you provide clips of your voice to train AI to speak just like you. The tools analyze your voice, detecting rhythm, pitch, and intonation to create a unique “voice print” that mimics your natural voice. Once trained, you could use AI’s text-to-speech function to generate voiceovers without speaking into a microphone or recording your voice. 

With AI tools you can also use other voices to read your scripts, provide voice-overs for your videos and more.

Benefits of AI-generated voice cloning tools

Why is voice cloning is a valuable tool? Voice cloning can:

Provide a cost-effective alternative to voice-over actors 

If you’ve hired a voice talent lately, you know it’s not cheap. And, it can be a time-consuming process. Once you deliver a script to the voice actor, you must wait for him or her to deliver it. 

And, what if you decide to make a few tweaks to the script after you’ve received the recording? Now you have to go back to the voice talent, request the edit, and wait again. And, possibly pay more for the revision.

With AI, you upload the script and receive the recording almost instantly. Want to make a change? Just upload the revised script and the talk-to-speech feature will produce another one in minutes without an upcharge.  

Expedite influencer marketing campaigns

Given how easy it is for an influencer to generate and share a voice track with a brand, thanks to tools like IZEA’s FormAI, influencer marketing campaigns will gain efficiency. 

For influencers, content creation is a time-intensive process, but using their cloned voice or another AI voice could ease production and result in faster delivery times. 

Improve brand consistency

If your brand selects a consistent voice across all its channels, you promote brand consistency. The voice becomes synonymous with your company and is used on internal and external communications. 

Ways for brands and influencers to use cloned voices

AI voice cloning sounds cool, but what are its practical applications? How can brands and influencers use it? Take a look at some use cases:

Freshen-up old videos

Brands and influencers can use AI to generate new voice-overs for old videos to give them new life. 

Maybe your brand has an explainer video that’s a bit dated. Your marketing team can easily add a few fresh shots and a new voice track. 

Influencers can do the same. Let’s say you have a popular YouTube video that references old statistics or maybe the steps you suggest in a how-to video aren’t as relevant as they could be. Use AI voice cloning and text-to-speech tools to generate a new voice-over to freshen up your video library. 

Narrate internal courses

Brands can use a cloned voice to narrate internal training videos. It’s likely more affordable than hiring a voice talent, and you can use the same voice in the training video as you do in your marketing campaigns to enhance brand consistency.

It’s a practical application for influencers, who often create and sell courses to generate revenue. Using your cloned voice, you can produce or update courses with ease. 

Create multilingual content

Many voice cloning tools allow you to alter your voice to various accents, tones, or languages. FormAI, for example, can articulate text in 29 different languages. 

Brands and influencers can use this feature to connect with global audiences. 

Imagine creating a product demo in English and Spanish and distributing it to tailored audiences. Doing so expands your brand’s reach and shows that you care about your entire audience.

For brands or influencers that produce a podcast, AI voice cloning tools give you the ability to create shows in a variety of different languages without hiring a translator and voice-over talent. You can input your script and ask the AI platform to produce the podcast in Spanish, French, and Italian with a few clicks.

Cloned voices in video games

AI voice cloning has made its way into video games. Brands have asked gaming influencers for permission to clone their voice and use it as the voice of a new player. 

How can an influencer share their voice? Brands and influencers can use FormAI, where an influencer can clone his or her voice and share it with a brand. This shared ecosystem can enhance influencer partnerships and encourage new types of collaboration. 

Record automated messages for customer service

Brands can clone the voice of a customer service employee and use it to create automated messages. When a customer calls your help line, he or she hears the automated message as navigates the menu options to reach a resolution. 

Some brands use cloned voices on chatbots that interact with customers online. An interactive chatbot could answer product questions and offer recommendations. 

AI-generated voice cloning tools can support both influencers and brands. Check out FormAI to see how it can help.