How AI Tools for Influencer Marketing Are Making a Big Impact

AI tools are becoming increasingly popular among marketers for their ability to help automate and optimize influencer marketing campaigns. In our Influencing AI 2023 report, we also found that more than half of social media influencers (66.8%) actively incorporate AI in their daily lives.

But even with tools like ChatGPT and Dall-E making headlines in industry news, the relative newness of these technologies can leave marketing teams apprehensive about implementing them.

If you’ve been scouring influencer campaign examples but still don’t feel informed enough about AI tools for influencer marketing, here are some tips on implementing artificial intelligence tools before, during, and after your next campaign.

Social media listening

Is your team interested in doing sentiment analysis — gathering intel on consumers’ perception of your brand, organization, or a specific product or service? AI-powered tools can help.

Beyond simply monitoring mentions on social media, AI-powered listening tools can also alert you to relevant industry keywords to give you a heads-up on trends, news, and even your competition.

Armed with the actionable insights provided by artificial intelligence, you can respond to concerns, compliments, and questions, focus on campaign optimization, adjust your marketing efforts, or even completely overhaul your brand positioning.

Automated campaign briefs

Automation tools have seen an explosion of growth and creativity these past few years, with software taking significant portions of routine marketing tasks off humans’ plates to save time, money and frustration. And thanks to artificial intelligence, automation is now smart enough to summarize user input and generate an influencer marketing campaign brief.

In IZEA Flex, for example, we recently launched AI Briefs, one of several pieces in a new marketing toolset powered by OpenAI’s ChatGPT technology.

Analyzing user-prompted input, AI Briefs automatically generates an influencer marketing campaign summary, which can then be converted into a Flex campaign with a single click thanks to our AI Brainstorm tool.

AI Storyboards for visual inspiration

Need to bring visuals to the table (literally) to share your influencer marketing content ideas?

IZEA Flex also offers AI Storyboards, which use various generative image technologies to create mock-up images or storyboards for visual inspiration based on your written prompt and filters.

Want help pre-visualizing a campaign for skateboarder footwear for women? Enter your keywords and phrases into the storyboard-generating box (“Millennial woman skateboarding down a boardwalk railing at the beach”). Then, choose your preferred model, style, size, aspect ratio, and number of images from the pull-down selections.

Simply choose your favorites from the results and follow the prompts to generate a ready-to-share storyboard.

AI Brainstorming

Another useful ChatGPT-powered ideation tool, AI Brainstorm, was also among IZEA’s recently launched toolset.

Designed to increase the creativity of ChaptGPT, marketers only need to add details about their influencer campaign — such as an overview, description, and objectives — to get the ball rolling with creative suggestions.

Writing and proofing tools

Just because AI-powered tools like ChatGPT and Jasper can write longer content doesn’t mean you should rely on them. But for shorter pieces of text, such as email copy and social media posts, these tools save time and money.

Many of today’s AI-powered tools, such as Grammarly — a cloud-based typing assistant — can also help with proofing thanks to advanced algorithms that can catch errors in spelling, grammar, punctuation, and even style.

For creators we offer help with writing social media captions, email marketing copy, and brand pitches with FormAI, a new suite of AI tools in our Marketplace on izea.com. Users get AI credits each month to use on generating images or text to make their collabs even easier.

AI disclosure tools

In what’s being hailed as an “industry first,” we have created a disclosure engine for generative content, also in FormAI.

The new tool enables programmatic labeling and disclosure of AI-generated content, allowing users to visibly watermark AI-generated images and tag AI-generated text with easy-to-understand disclosures.

With disclosures regarding content generated by artificial intelligence, the one-click technology helps marketers expedite the labeling process while demonstrating a dedication to transparency.

Before you sit down to plan your next influencer marketing campaign, check out some of these AI-powered tools. From research and brainstorming to storyboarding and analyzing results, your influencer marketing campaigns now have the power of artificial intelligence tools to take them from good to great.