Are you a marketer looking for creative and cost-efficient ways to target potential customers? If so, influencer marketing is an excellent option. This method of promotion involves leveraging key individuals in your industry with large social media followings to help spread the word about your product or service. It can be a potent tool if done right, but it doesn’t have to break the bank. In this blog post, we will discuss how to find affordable influencers who can elevate your brand without costing you a fortune.
Tips for finding affordable influencers to work with
Many resources and tips exist to help you find the ideal influencers to partner with:
1. Search social media for customers who share your products
An affordable way to find influencers is to search through your brand’s tags and hashtags on social media for customers. Many brands are turning to user-generated content as a more cost-effective way to promote their products. Some social media users will allow brands to repost their content with credit, or will create posts in exchange for products, while others will charge a fee that can be more affordable than influencers with large followings.
Passionate influencers tend to tag the brands they are featuring, making it easier to find a collaborator. You can find smaller creators in this way for a lower collaboration cost.
Check out our post on User-Generated Content Campaign Ideas.
2. Hire nano- and micro-influencers
Incorporating nano- and micro-influencers into your marketing strategy can help keep your costs low. Micro-influencers are those with a following count of anywhere from 10,000 to 50,000.
Working with micro-influencers is one of the most cost-effective strategies because they are focused on building up their personal brand while authentically representing yours at a fair and affordable price.
3. Leverage our resources
IZEA provides multiple outlets to find the perfect influencers to work with at an affordable price. With The Creator Marketplace, brands and agencies have the opportunity to explore influencers who are excited and ready to work.
Throughout the Marketplace, influencers share listings highlighting their skills, talents, previous brands they have worked with, and the price for their content. They’ve set their own pricing for sponsored posts and content creation, with a minimum price of $50.
Using the Marketplace opens the door to finding affordable influencers that fit within your budget. The Marketplace is also helpful for quick projects and campaigns.
4. Create casting calls or job listings
Through the Marketplace, brands and businesses have the opportunity to create Casting Calls, which allow them to share job opportunities and attract influencers. These influencers pitch themselves and either provide their rates or agree to your specified rate in the listing.
Casting calls allow influencers to reach out to you, which shows their genuine interest in sharing your products while opening up the opportunity for negotiation and collaboration. This process puts the ball in your court when it comes to selecting and finding affordable creators.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
