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Turning an athlete into a brand: Today's formula Resources

Turning an athlete into a brand: Today's formula

Vernon Davis spent nine seasons playing tight end for the San Francisco 49ers. After being traded to the Denver Broncos in November, he found himself…
IZEA
IZEAFebruary 4, 2016
How Play-Doh Used Current Events to Boost Social Engagement Resources

How Play-Doh Used Current Events to Boost Social Engagement

A childhood favorite from the 1950s is taking a modern approach to social media. Play-Doh, everyone’s favorite molding clay, is generating a lot of buzz…
Lisa Furgison
Lisa FurgisonFebruary 3, 2016
Twitter Retargeting and Tailored Audiences: What You Should Know Resources

Twitter Retargeting and Tailored Audiences: What You Should Know

How would you like to show an ad to customers who have already visited your website? You know these customers are aware of your brand and…
Lisa Furgison
Lisa FurgisonJanuary 22, 2016
Create a Style Guide Like a Pro Publisher Resources

Create a Style Guide Like a Pro Publisher

Does your company have a style guide? A style guide is a document that outlines a set of standards and best practices for the content…
Lisa Furgison
Lisa FurgisonJanuary 20, 2016
An Unlikely Company Finds Success with Instagram Ads Resources

An Unlikely Company Finds Success with Instagram Ads

Hot social channel Instagram is now offering advertising options, and it’s creating a lot of buzz in the industry. Instagram started dabbling with ads in…
Lisa Furgison
Lisa FurgisonJanuary 18, 2016
10 Tips: Make Your Pinterest Page Shine Resources

10 Tips: Make Your Pinterest Page Shine

To pin or not to pin? That’s the question many brands ask when completing their collection of social media pages. On the surface, Pinterest may simply…
IZEA
IZEAJanuary 15, 2016
How An Oceanside Resort Found Its Voice Resources

How An Oceanside Resort Found Its Voice

A brand’s voice is a tricky thing to find, let alone define. In the marketing world a ‘tone of voice’ is the personification of the…
Lisa Furgison
Lisa FurgisonJanuary 15, 2016
Frost & Sullivan Names IZEA Recipient of 2015 North American Social Media Marketing Customer Value Leadership Award Press Releases

Frost & Sullivan Names IZEA Recipient of 2015 North American Social Media Marketing Customer Value Leadership Award

IZEA recognized for creating positive outcomes for its clients and generating triple-digit growth for its shareholders MOUNTAIN VIEW, Calif. — January 14, 2016 — Based on…
IZEA
IZEAJanuary 14, 2016
How to Build a Content Marketing Strategy Resources

How to Build a Content Marketing Strategy

To some, a content strategy is like an owner’s manual for a car. You already know how to drive, so what do you need the…
Lisa Furgison
Lisa FurgisonJanuary 13, 2016
Startups Are Personal, Part One Resources

Startups Are Personal, Part One

I’m excited to kick off a series of posts that are co-authored by Mike Willee of Traklight. Mike has been part of the Traklight team…
IZEA
IZEAJanuary 12, 2016
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