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Building a solid content strategy based on trends and statistics is the key to reaching your marketing goals every year. But with so much data to digest, knowing where to start is sometimes tricky. That’s why we created a complete infographic packed with everything you need to know for crafting a Zen strategy.

Understanding what works, identifying goals, and budgeting for success are just a few of the steps to building a marketing plan that shines. Read on for helpful tips and statistics that you can use as you begin preparing a successful content strategy for 2016.

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