Prepare to be inundated by more Super Bowl ads waaaaay before the game itself, says Orlando-based social media advertising company Izea.
Companies who released their Super Bowl ads at least a week before game day saw more YouTube views and more Twitter mentions, according to a study by Izea.
The first to release its Super Bowl ad, Pokemon on Jan. 12, had 91 percent more YouTube views than other ads – at least by Super Bowl Sunday. Pokemon also dominated hashtag usage for mentions on Twitter, with 133,200, by the big day.
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IZEA Featured
From Ted Murphy, IZEA CEO & Founder
“I think we’ll just see more and more early sharing of Super Bowl ads,” said Izea founder Ted Murphy. “Pokemon was pure genius. Their ad launched three weeks out, so they were the only ad people had to talk about when discussing the upcoming Super Bowl.”
Murphy said ads that included a celebrity also got more views on Youtube. That’s not surprising, given the fact that Izea’s primary business is selling sponsored social media ads, including tweets from celebrities.
Murphy’s study was called 2016 Hastag Data Bowl.
“The way people share branded content has changed. The desire is to have the most impact, and if this is the way to do that, there will be more of it,” Murphy said.
