Community
July 8, 2016

Doing Sponsored Social Right: What Your Brand Should Know

More and more brands are using social sponsorship to market a product or service. This practice, where a brand coordinates with a social influencer to promote something on their digital channels,…
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CommunityContent Marketing
July 6, 2016

Going Behind the Scenes with Google’s Street View

Ranking at No. 27 on Forbes’ list of World’s Biggest Public Companies, Google is hardly in need of more marketing. So why did it go to such great lengths to…
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Community
July 1, 2016

3 Brands Using Sponsored Social to Reach Millennials

The tides of marketing are changing. Millennials have now surpassed Baby Boomers in number. With 75.4 million Millennials, this demographic is now the nation’s largest living generation, and they aren’t…
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CommunityContent Marketing
June 27, 2016

How and Why McDonald’s Devotes an Entire Website to Customer Questions

What’s your take on McDonald’s food? Are you curious about the Big Mac’s “secret sauce?” Ever wonder what chicken nuggets are made of? McDonald’s knew there were a lot questions…
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CommunityInfluencer Marketing
June 24, 2016

NatureBox Builds Brand Credibility Through Influencer Marketing

Brands still depend on word of mouth advertising, but with social media in the mix, the message travels a little differently. Rather than two neighbors exchanging product reviews in the…
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CommunityContent Marketing
June 22, 2016

The Power Behind "Microsoft Stories"

Companies that take on content marketing often struggle with a common question: “What should we write about?” Most businesses start their content marketing with blog posts about the company, its…
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CommunityContent Marketing
June 14, 2016

A Content Marketing Video That Involves Game of Thrones?

What does a social media management tool have to do with HBO’s hit show Game of Thrones? On the surface, not much, until you see the creative video that Hootsuite…
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CommunityInfluencer Marketing
June 8, 2016

International Delight Asks Influencers to Share Recipes Using New Product

When you scroll through your Facebook feed, how many pictures of food do you see? For some reason, everyone likes to share pictures of their food, whether they’ve prepared it…
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CommunityInfluencer Marketing
June 3, 2016

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts. The Craigslist rival chose two…
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CommunityInfluencer Marketing
May 26, 2016

The Influencers Behind ConAgra’s Cooking Challenge

ConAgra launched a campaign to encourage millennials to hit the pause button on drive-thru breakfasts, pizza delivery and Chinese takeout. Instead, the brand issued a challenge to millennials to “cook…
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