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Beyond Campaigns: Embracing the Shift to Always-On Influencer Strategies Two people film in front of a camera on a tripodBlog

Beyond Campaigns: Embracing the Shift to Always-On Influencer Strategies

Written by: Jaime Krzos - Senior Strategist at IZEABrands are moving away from traditional one-off campaigns and embracing a new approach: always-on influencer strategies. This…
IZEA
IZEAJuly 17, 2024
Teacher Influencers Educating on Social Media a woman with long hair smiles.Resources

Teacher Influencers Educating on Social Media

Unsurprisingly, teachers are turning to social media and other online sources to support one another. Teaching is challenging, and social media offers a valuable resource…
IZEA
IZEAJuly 17, 2024
Gaming Influencers You Can Work With Today Hands hold a gaming controllerResources

Gaming Influencers You Can Work With Today

From gameplay to amusing commentary, gaming influencers use their platforms to excite their audiences with engaging content. More brands are working with gaming influencers to…
IZEA
IZEAJuly 16, 2024
How AI Assistants are Revolutionizing Influencer Marketing A woman types on a laptop while also holding a phoneResources

How AI Assistants are Revolutionizing Influencer Marketing

Influencer marketing has proven to be one of the biggest game-changing tools for marketers, earning an average 478% ROI for brands that do it well.…
IZEA
IZEAJuly 16, 2024
IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon IZEA released the United Kingdom edition of its research report, “Influencers & Amazon 2024,” today. The report is based on U.K. consumer sentiment and examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.Press Releases

IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon

66% of Respondents Ages 18-29 Say Video Content Influences Their Amazon Purchasing Decisions the Most ORLANDO, Fla. (July 16, 2024) – IZEA Worldwide, Inc. (NASDAQ:…
IZEA
IZEAJuly 16, 2024
Top Amazon Beauty Influencers A beauty influencer applies makeupResources

Top Amazon Beauty Influencers

Amazon sells just about anything, from homeware to clothing to food and beauty. According to IZEA’s Influencer and Amazon Report, 80% of social media users…
IZEA
IZEAJuly 16, 2024
IZEA Product Update: June 2024 IZEA Product Update: June 2024Product Updates

IZEA Product Update: June 2024

We Launched Exciting New Features in FormAI and Flex We had a busy June with major enhancements to FormAI, our suite of AI tools custom-built…
Marette Flora
Marette FloraJuly 15, 2024
Amazon Home Influencers Sharing Their Latest Finds An Amazon deviceResources

Amazon Home Influencers Sharing Their Latest Finds

The decision to purchase from a specific brand or retailer is heavily influenced by influencers, and Amazon is no exception, with 55% of social media…
IZEA
IZEAJuly 15, 2024
Insights For Influencers and Brands from TikTok’s Mid-Year Trends 2024 Report Three influencers film a TikTok videoResources

Insights For Influencers and Brands from TikTok’s Mid-Year Trends 2024 Report

TikTok has predictions you need to hear. By examining creator content, hashtags, and comments, TikTok has taken the pulse of its social community and synthesized…
IZEA
IZEAJuly 15, 2024
The Top Brands Succeeding on TikTok Athleticwear models poseResources

The Top Brands Succeeding on TikTok

Influencers aren’t the only ones taking TikTok by storm. More brands are leveraging the platform to connect with their audiences. From food to clothing to…
IZEA
IZEAJuly 12, 2024
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Guide Sections

  • What is Influencer Marketing
  • The Benefits of Influencer Marketing
  • Influencer Maketing Case Studies
  • Influencer Marketing Gone Wrong
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