32 Top Latino Influencers

Latin America is home to a multitude of cultures, customs, and geographic features, and a great number of Latinos call the United States home today. The U.S. Hispanic/Latino population numbered 63.7 million as of the 2023 U.S. Census, making up 19.1% of the country’s population. Latino influencers authentically connect with a large community across the country and the world. These influencers celebrate their culture with informational, funny or thoughtful content. Check out some of the most well-known Latino influencers on social media.

32 top Latino influencers

Lele Pons

Lele is a Venezuelan-American singer, comedian, influencer, YouTuber, author, model and actress. She rose to fame thanks to the sense of humor she displays in most of her videos, plus her singing and performance ability. With 18M YouTube subscribers, her videos have more than 5.4 billion views. She’s also a triple-platinum artist who Time named one of the most influential people on the internet.

Dulce Candy

This Mexican-American YouTuber, wife, mother, yoga teacher, and author became well-known for her unparalleled beauty and style. However, in 2021, she shifted away from fashion and beauty trends and into self-love and personal growth. She left behind a channel with 2M subscribers to start the brand Sweet Soul and create a brand-new channel dedicated to it; it’s currently at 28.1K subscribers. While she still promotes brands and products to her 1M Instagram followers, her page also features her beautiful family and updates regarding her self-love brand and journey.

German Garmendia

German is a Chilean YouTuber, singer-songwriter and comedian. His gaming YouTube channel, JuegaGerman, is one of the most subscribed Spanish-language channels, with 50.1M subscribers. German has been recognized as one of the biggest YouTube stars by the Washington Post and Time.

Maiah Ocando

Born in Venezuela and now an LA resident, Maiah makes her mark among Latina influencers with her lifestyle-centered YouTube channel and her fashion designs. Her Instagram mostly shows off her incredible style, her loving partner, and clips of her workout routine.

Lejuan James

With the help of Vine, Lejuan quickly rose to internet stardom. Through his charm and humor he has earned more than 2.8M followers on Instagram. As you might have guessed from his name (a parody of “LeBron James”), he’s a bit of a comedian, often riffing on Latino culture in his videos. He wrote a book titled “#DefinitelyHispanic,” in which he talks about his experiences growing up.

Kathy Cano-Murillo

The “Crafty Chica” is a Latina influencer and crafter. She runs her online store, Crafty Chica, where she sells ceramics and other forms of art. Kathy’s blog and podcast, also titled Crafty Chica, feature facts about her business, fun DIY tutorials, and more.

Jorge Narvaez

In 2012, Huffington Post called Jorge the “most famous single dad on YouTube.” He grew popular on YouTube by posting videos of himself and his daughter doing song covers, enjoying family vacations, and living life. His channel, realitychangers, currently has more than 634K subscribers.

Dani and Nico

Dani and Nico are a Miami couple who share travel and lifestyle content on their Instagram, @twooutsiders, where they have 399K followers, and TikTok, where they have 833.4K followers. The pair love showing off their matching outfits on trips and giving their followers a peek into their daily lives. They are skilled photographers who can post in English or Spanish. They also share lots of tips, including engagement photo ideas.

Bethany Mota 

Considered by many as one of the original vloggers, Bethany started her influencer career in 2009 by doing haul videos on YouTube. She remains highly influential through content related to DIY, cooking, style, hair and makeup tutorials, and travel videos. Over the years, she’s racked up more than 9.44M subscribers and now 4.8M followers on Instagram.

Andrea Espada

Andrea, a vivacious Latina influencer, has pretty much done it all. In addition to being a wife and mother, she is a model, actress, TV personality, and comedian. She found her fame as the host of “UFC Now,” and through her Instagram page, where she posts comedic skits, fashion, beauty and other lifestyle topics to over 6.1M followers. She often posts featuring her beautiful family, ‘The Royalty Family.”

Salice Rose

Salice started out on YouTube and has since joined Instagram and TikTok, where she posts funny videos, makeup tutorials, and photos showing off her style. She shares her hilarious videos on Instagram and TikTok. She has nearly 19.6M Instagram followers and her TikTok is at a whopping 19.5M followers.

Ana Alvarado

The Lipstick Fables YouTube channel is where it all started for Ana. She initially posted makeup reviews and tutorials but switched over to posting humorous content about common occurrences in Honduran culture and her daily adventures. She started her line of T-shirts and hats, and gained even more supporters after making her reality debut in 2019 on the TV show “Inseparables.” Her Instagram captions are in Spanish.

Tiffany Garcia

The iHasCupquake brand started as a YouTube channel where Tiffany, also affectionately known as Cupquake, posted gaming and baking tutorials. She now makes apparel and creates art for her supporters. With nearly 1.27M subscribers, her content mostly focuses on her family, her art, fashion and her pets. On Instagram, she posts more regularly, including family updates.

Luisa Fernanda

Luisa is known for her versatility. She is a TV entertainment news anchor, radio broadcaster, theater and soap actress, singer, and model. Her talent, beauty, and humor have earned her popularity from an array of audiences. She also owns a beauty line, Bedivva; a social app, BFF_app; and a restaurant, Elranchomx.   

Nicole Guerriero

Nicole has nearly 3M YouTube subscribers and 1.7M followers on Instagram. She’s enjoying life as a new mom and sharing updates with her followers. Most of Nicole’s current content features her family and pregnancy/postpartum tips, along with haul videos and hair, skin care and makeup tutorials.

Leli Hernandez

At just six years old, Leli made her acting debut on “Sabado Gigante.” She has now become well-known for other acting appearances. Her music has been featured on her YouTube channel, and her Instagram selfies flaunt her amazing style.

Maria Alejandra Marrero

Maria, who commonly goes by Mariale, got her start on her YouTube channel, Mariale, originally titled Makeup Apocalypse. These days, she creates haul videos and other content on  the YouTube channel Mariale SinPatuque, meaning “without makeup” in Venezuela slang. Her reaction-themed videos have led her to gain more than 15.2M subscribers.

Gabriel Montiel Gutierrez

After spending some time as a professional soccer player, Gabriel started his YouTube channel, Werevertumorro, in 2007. He became a YouTube star by posting comedy and gaming videos to his now 16.6M subscribers. Gabriel also shares his lifestyle on Instagram, where he hasmore than 6M followers.

Amara Leguízamon Pascagaza

Amara, also known as Amara Que Linda, was nominated for a Nickelodeon Kids’ Choice Award for Favorite Female YouTube Star at just 14 years old. Since then, she has grown a large Instagram following of 4.4M by posting videos of dance routines and relatable content, including beautiful selfies. She leads a career as a singer.

Elizabeth Ruiz 

Elizabeth, a Cuban-born model and influencer, lives in LA and is well-known for her acting roles, including in music videos by the likes of Snoop Dogg and Nicki Minaj. She’s also made many TV appearances, with “Unsolved: The Murders of Tupac and the Notorious B.I.G.” being her most recognized project. Lately, Elizabeth posts content from her frequent travels and favorite styles on Instagram for more than 467K followers.

Ruben Doblas Gundersen

Considered “an online conqueror” by Time, Ruben, better known as el rubius, has accumulated an incredible following of more than 40.3M subscribers on YouTube. His channel consists of gameplay videos, vlogs, and anime series in both Spanish and English. He is also active on Twitch, where his channel is one of the most-followed Twitch channel in the world.

Ana Marte

Ana, a Dominican-American actress, writer, and producer is well known for hosting national talk shows called “Get It Girl” and “FanNation.” Ana’s current Instagram content features funny videos and facts about the production company she founded, Serie56Productions.

Camila Coelho

Camila’s influence as a Brazilian fashion blogger, model, businesswoman, and mom can’t be denied. Her ​​claim to fame is her YouTube channel, which she created in 2010 to post makeup tutorials. She quickly secured brand deals and a modeling contract with Elite Model Management, and she now owns multiple fashion and beauty brands: Camilacoehlocollection, a clothing brand, and Elaluz, her clean beauty brand. With 10M followers on Instagram, she has made a major impact on fashion and beauty.

Sasha Merci

Sasha is the creator of the web series “Dating Has No Merci.” The series offers a funny take on modern-day dating and relationships, and helped her gain popularity, along with her Instagram selfies. The Dominican-American creator recently created the first all-Dominican comedy show. She also co-hosted an unfiltered talk series on FuseTV that explored topics from politics to dating.

Mariand Castrejon Castaneda

Mariand, who goes by the nickname Yuya, is a beauty vlogger and writer. She started her YouTube channel, lady16makeup, in 2009 after winning a YouTube makeup contest at 16 years old. In 2017, she was awarded YouTuber of the Year and considered one of the most popular women on all of YouTube. She now creates content for more than 24.7M subscribers, and shares frequent updates for 16.4M Instagram followers.

Guillermo Diaz

Guillermo, a YouTuber and author, blew up by creating the YouTube channel TheWillyrex, which was originally created for him to share gameplays with his friends. He now creates gaming videos for more than 17.1M subscribers. He also talks about NFTs and the metaverse.

Massy Arias

Massy is a fitness influencer who was born in the Dominican Republic. She has created an audience of 2.9M followers with her detailed workouts and healthy habits. She highlights her favorite athletic gear and provides workout tutorials.

Jillian Mercado

Not only is Jillian a Dominican model, but also a powerful diability activist on Instagram with more than 356K followers. She shares all her latest travel experiences, plus the events she has recently attended and photos of her modeling.

Olalla Lopez 

Known on Instagram as “Caeliyt”, Ollala originally gained fame on YouTube where she rose to fame for lifestyle and fashion content. She shares her new experiences as a singer and styles for her 8.9M followers.

Julie Sarinana

Julie is a Mexican-American fashion blogger who reaches 7.8M followers on Instagram. She shares her stylish inspiration through her modeling photos as well as her family, travel photos, and everything in between.

Samuel De Luque

Samuel is a gamer rose to fame on YouTube where he instantly became a hit to his 34.1M subscribers. He also continues to create popular content on Instagram, showing off his latest travels, stylish outfits, and more.