Sports coaching has expanded beyond the confines of the court and into the online world. Basketball coach influencers are leveraging social media platforms to share their expertise, techniques and strategies, helping players worldwide improve their game. These influencers represent a unique opportunity for marketers and avid social media users. Check out our list of basketball coach influencers sharing their expertise on social media.
Basketball coaches on social media
Chris Brickley
On Instagram, Chris offers his 3.3M followers an in-depth look at how some top NBA players train. A former college basketball player at Louisville, Chris became a trainer as he formed relationships in college with several future NBA players. He often posts videos up close and personal with NBA stars like LeBron James and Kevin Durant.
Kenny Chao
Kenny is a hooper with more than 384K subscribers on YouTube. He shows off his skills in unique challenges and takes on talented opponents. His content includes pickup basketball highlights, trash talk and collabs with other popular basketball YouTubers.
DJ Sackmann
DJ is a basketball trainer and popular influencer who has worked with major brands, including Adidas, NBA, Bleacher Report, and Wells Fargo. He helps athletes drill down the important details of their game and posts informative demos of moves on Instagram, where he has more than 481K followers.
Keith Poitier
Keith offers drills and techniques that players can work on with their friends. He channels his own experiences training to be an elite player into bringing more than 576.8K followers lessons on improving handles, fine-tuning teamwork, and perfecting midrange shooting.
Mike Dunn
Mike makes shooting simple. His short videos are easy to digest and effectively teach better shooting mechanics. Mike offers subscriptions to his drills and other resources. The simplicity he brings to smooth shooting motions has earned him a following of more than 357K on Instagram.
Phil Handy
Phil is an experienced NBA coach who has worked as an assistant for the Los Angeles Lakers, Cleveland Cavaliers, and Toronto Raptors. He imparts his basketball wisdom on his YouTube channel, 94 Feet of Game, which has 238K subscribers.
Drew Hanlen
Drew is well-known in NBA circles as a trainer who gets the best out of his clients. He recently worked with Jayson Tatum as Tatum led the Boston Celtics to the NBA championship. Drew played college basketball at Belmont, where he was among the best three-point shooters in college basketball history.
Milton Chavis
Milton is a basketball footwork guru who has played Division I college basketball at Morehead State. He can teach players how to add incredible dribbling moves to their repertoire and provide the insight of an experienced professional.
Coach Ross
Coach Ross helps point out how to improve areas of a player’s skill set, such as a quick first step or shooting. His in-depth coaching insights and drills have attracted more than 500K followers.
@coach_ross Being a good shooter is about being graceful, effortless and efficient with the way you shoot… You can’t force your way there with thought because “forcing it” is the literal opposite of grace… And yes I know, I am saying in the video that you can’t shoot a pull-up because you can’t lead with the ball… But that’s just a description, the idea/theory alone is not what is best to fix it IMO… So if you can’t “try to become an effortless shooter” with more thought, then how do you do it?… The only way is by SETTLING into it… You need to experiment and pay attention to the ways that you are holding yourself back… All the made up rules about “how you need to shoot” that are now subconscious, need to be found… Because being a graceful shooter is all about reeling in your focus on everything that doesn’t matter so that you can focus on what actually matters, which is making the freaking shot… But again, forcing your way there won’t work… Experimenting and paying attention to how you shoot, what you are thinking and feeling while you shoot, will get you there… This is a completely different framework than what most people preach; and it works… The goal of these 3 steps that I am showing here and shooting training inside Good Drills is to help you eliminate the B.S so you can become the shooter you are meant to become. #gooddrill
♬ Instrumental - Vibe - pedrin cria
Jordan Lawley — jlawbball
Jordan is the head trainer at Asics Sports Facility in Irvine, California. He trains some of the most well-known players in the NBA and provides some of the same coaching on TikTok, where he has more than 1M followers. With Jordan’s content, you can learn proper shooting form and killer dribbling techniques and see how some of the top NBA stars practice.
@jlawbball @ a friend who needs shooting tips 👀 #basketball #basketballtraining #jlawbball #shootingtips #shooting #howtoshoot
♬ Real Shit - Juice WRLD & benny blanco
Daniel Jr Stretch
Daniel shows players how to improve their game and maintain fitness to raise their ability to the next level. His funny videos encourage players to stay in the gym, while his on-court tutorials give useful tips to help players make more shots and increase endurance.
@coach_ross Being a good shooter is about being graceful, effortless and efficient with the way you shoot… You can’t force your way there with thought because “forcing it” is the literal opposite of grace… And yes I know, I am saying in the video that you can’t shoot a pull-up because you can’t lead with the ball… But that’s just a description, the idea/theory alone is not what is best to fix it IMO… So if you can’t “try to become an effortless shooter” with more thought, then how do you do it?… The only way is by SETTLING into it… You need to experiment and pay attention to the ways that you are holding yourself back… All the made up rules about “how you need to shoot” that are now subconscious, need to be found… Because being a graceful shooter is all about reeling in your focus on everything that doesn’t matter so that you can focus on what actually matters, which is making the freaking shot… But again, forcing your way there won’t work… Experimenting and paying attention to how you shoot, what you are thinking and feeling while you shoot, will get you there… This is a completely different framework than what most people preach; and it works… The goal of these 3 steps that I am showing here and shooting training inside Good Drills is to help you eliminate the B.S so you can become the shooter you are meant to become. #gooddrill
♬ Instrumental - Vibe - pedrin cria
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