Boost Your Influencer Marketing Strategy with AI Voice Generators

Artificial intelligence (AI) has found its way into nearly every aspect of influencer marketing. From predictive analytics and content optimization to campaign management and image generation, AI-powered tools are among the most versatile and accessible — and now AI voice generators can be counted among them.

So just how do these AI voice generators work to boost brands’ influencer marketing strategy? Here are some benefits of using these text-to-speech and voice synthesis tools.

AI voice-generation software uses deep learning models, machine learning, and natural language processing trained on huge datasets of human speech to create sounds that mimic our pronunciation, rhythms, and intonation. 

These tools can be customized to various accents, ages, genders, and languages to clone voices, create voice-overs, humanize AI characters, and even sing. You may have heard them hosting podcasts, narrating audiobooks, voicing nonplayer characters in video games, or coming out of your smart speakers as virtual assistants, such as Alexa and Siri. 

Using FormAI’s text-to-speech and AI voice cloning

FormAI, IZEA’s suite of AI tools designed for the creator economy, allows marketers to convert text into speech across 29 languages, complemented by authentic audio outputs. With these advanced tools, users can break down language barriers and communicate with consumers on a global scale. 

Customize public voice options for exaggeration and clarity, or try FormAI’s innovative voice cloning, which allows users to upload a sound clip and generate an AI version of their voice. This feature opens up exciting new avenues for collaboration, enabling brands and creators to work together in never-before-possible ways.

Enhancing content with AI voice generators 

Based on the relative newness of the technology, one could argue that we still don’t know all the ways AI voice generators can be used to enhance influencer content. But they’ve already been working overtime for marketers in a number of ways, including:

• Bring images to life: Upload a photo and turn the image into a voiced video.
• Voice virtual influencers: Create fictional AI characters and give them a voice.
• Convert text to audio: Transforming text into narration, such as for a tutorial, eliminates the need for manual recording.
• Translation: Convert spoken audio into multilingual content. Some AI voice generators can create speech in more than 130 languages.
• Indicate internal monologue: Use voice cloning to simulate the subject’s inner voice.

In addition to the translation, creative, and time-saving components of its capabilities, AI voice generation can also help influencers expand their reach to be more inclusive. For consumers with reading disabilities or visual impairments, the tool can help increase accessibility to content they might not otherwise be able — or likely — to consume.

Implementing AI Voice Generators in influencer marketing

Brands considering ways to implement AI voice generators in their influencer marketing campaigns probably won’t need much convincing in terms of the benefits. After all, it’s easy to see how the time-saving, cost-efficient feature could benefit ROI. Here are just a few examples:

• Reduce the need for voice-over artists for audiobooks and videos
• Develop a brand-specific virtual influencer
• Eliminate the need for translation services
• Increase reach to those with visual impairments or reading difficulties
• Customize tones to decrease the need for different influencers
• Integrating voice in virtual assistants and chatbots for increased engagement
• Eliminate the need for podcast hosts
• Decrease production costs and time by turning static images into videos
• Eliminate the need for third-party AI experts
• Add depth to gaming and VR characters

The future of influencer marketing with AI Voice Generators

AI voice generators are already reshaping our digital landscape in ways most couldn’t have imagined just a decade ago. Content creators, marketers, and audiences are bridging gaps once created by language barriers, disabilities and marketers’ budget limitations. 

By leveling the playing field with affordable and easy-to-use interfaces, even small marketing teams and individual influencers can use the tools to create virtual characters, multilingual videos and podcasts, and dynamic content with the exact voice and tone to fit the intended audience.

Using programmatic disclosures for AI-generated content

While this level of realism certainly creates a uniquely immersive experience for consumers, the FTC is already sounding the alarm on the emerging harms of AI-enabled technologies, including voice cloning. Actors, musical artists, and politicians, in particular, have already expressed concerns over the potential for their voices to be misappropriated in ways that could affect their income or reputation. 

So, how do influencer marketers ensure they’re staying out of hot water and legal gray areas when it comes to using AI voice generators? Work with a reputable company that provides AI voice generation capabilities in a secure, legal way, and in compliance with all rules and regulations. 

Ready to implement AI voice generation into your influencer marketing campaigns? Check out FormAI.