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Resources

Why Gen Z Values Diversity

Diversity and inclusion are driving principles for Gen Z, and that’s reflected in everything from the work environments they choose to the brands they support.…

IZEADecember 10, 2021

Resources

Does Your Campaign Need an Influencer or a Celebrity?

Influencers and celebrities can play a big role in promoting brands, but sometimes the distinction between the two is confusing. While it’s true that celebrities…

IZEADecember 9, 2021

Influencer hosts live video on Pinterest TV

Resources

Pinterest TV Part of Its Growing Interest in Creators

Pinterest has long stood out from other forms of social media as a platform to inspire shopping and ideas, but a recent pivot sees it…

IZEADecember 9, 2021

Resources

Brand Authenticity in Sustainability Messaging Matters

In the early 2000s, sustainability and corporate social responsibility emerged as some of the most-used buzzwords in corporate culture. But in too many cases, the…

IZEADecember 8, 2021

Resources

Diversity as a Brand Promise

Although diversity training has been in the workplace since the 1960s, it wasn’t until this century that it became an imperative. Initially driven by gender…

IZEADecember 8, 2021

Resources

BrandGraph: How Influencers and Marketers Joined the Spotify Wrapped Craze

December is the time of year to look back and reflect on everything that happened during the year, including the music you listened to. This…

IZEADecember 7, 2021

A person taps a phone screen; an ecommerce icon is to the left.

Resources

Shoppertainment: 7 Tips to Make the Most Out of Social Commerce

As consumers continue to engage more and more with social platforms, they have changed the way they shop, which means a big shift in how…

IZEADecember 7, 2021

King size KitKat bars with a blue background

Resources

BrandGraph: New Influencer Campaign Asks ‘What’s the Right Way to Eat a KitKat?’

Is there a right way to eat a KitKat? It all depends on who you ask. A recent social media frenzy has people debating how…

IZEADecember 6, 2021

Phone screen shows smiling influencer with Tiktok and hashtag icons beside her

Resources

TikTok #ItsYourGirl Trend Is Blowing Up, Here’s How to Leverage It

Have you seen any of the TikTok #ItsYourGirl trend videos? Videos are popping up all over the social media network using an audio clip from…

IZEADecember 6, 2021

Resources

7 Instagram Influencers Who Are Shifting to Video

Instagram CEO Adam Mosseri recently announced that the platform would no longer be “just a square photo-sharing app” but rather was shifting focus to creators, video,…

IZEADecember 3, 2021

Why Gen Z Values Diversity

Does Your Campaign Need an Influencer or a Celebrity?

Pinterest TV Part of Its Growing Interest in Creators

Brand Authenticity in Sustainability Messaging Matters

Diversity as a Brand Promise

Shoppertainment: 7 Tips to Make the Most Out of Social Commerce

BrandGraph: New Influencer Campaign Asks ‘What’s the Right Way to Eat a KitKat?’

TikTok #ItsYourGirl Trend Is Blowing Up, Here’s How to Leverage It

7 Instagram Influencers Who Are Shifting to Video

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