Orlando, Florida (January 3, 2022) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it was recently awarded an annual contract for influencer marketing services by a Fortune 500 Home Furnishing Manufacturer in December 2021. The mid-six figure award represents the largest annual commitment IZEA has received since inception of the relationship. The program will be executed over the course of 2022.
“Over the past two years we have seen a shift in the way that many of our customers prefer to engage us,” said Ted Murphy, Founder and CEO of IZEA. “Brands are committing more dollars to annual influencer marketing programs and entrusting IZEA to design, execute, and measure their end-to-end program. The mindset around influencer marketing is shifting from a campaign-based spot execution to a strategic perpetual spend, enabling us to become a trusted partner that can deliver compounding value for our clients over multiple years.”
“I believe team IZEA will see further benefit from this trend in the year ahead,” stated Murphy. “We continued to see strong pipeline development in Q4 of 2021, with many customers providing early indications of increased spend in 2022.”
IZEA plans to release Q4 bookings on Monday, January 10th. To work with IZEA as either an influencer or a marketer visit izea.com.