Resources

A Gen Z influencer with a purple-pink background

Resources

Influencer Marketing Trends 2023: What Brands and Influencers Should Know

Influencer marketing spending in the United States is predicted to hit a record $7.14 billion in 2024, making it a necessary tool for brands. What makes…

IZEASeptember 11, 2023

Resources

7 BookTok Influencer Marketing Ideas

BookTok, short for Book TikTok, is a group of book lovers who share their affinity for literature on TikTok. They make book recommendations, review plots,…

IZEASeptember 11, 2023

A Black woman poses with a long piece of blue fabric that is waving in the wind, with desert behind her.

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UGC Creator vs. Influencer: What’s the Difference?

While UGC creators and influencers share many similarities and common interests, they have their differences as well. Let’s cover what the difference between a UGC…

IZEASeptember 11, 2023

Resources

How to Become a Twitch Influencer: Unleash Your Streaming Potential

If you are a gamer passionate about turning your hobby into a successful career, becoming a Twitch influencer may be just the job. In today’s…

IZEASeptember 11, 2023

A man smiles at his phone/tripod as he films content

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Influencer Marketing Statistics and Facts You Need to Know in 2023

There are a lot of reasons influencer marketing is taking off. It’s relatively affordable compared to traditional advertising, such as TV and print. It provides…

IZEASeptember 8, 2023

A Youtuber looks through his video camera

Resources

10 YouTubers You Can Work With Today

Savvy marketers know that a good social influencer can help extend a brand’s reach in ways traditional advertising can’t. These unique YouTubers reflect a spectrum…

IZEASeptember 8, 2023

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Top Hispanic Heritage Influencers Sharing Their Culture

With National Hispanic Heritage Month in September, brands are looking to amp up their marketing strategies and include creative influencers who reach more diverse audiences.…

IZEASeptember 8, 2023

A sommelier analyzes the scent of a wine

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Top Sommelier Influencers Sharing Their Favorite Wines

Modern social media is full of many different niches and categories that allow creators to share their many passions. Sommelier influencers are those with a…

IZEASeptember 7, 2023

Resources

How to Find Nano-Influencers on Instagram

One of the most common misunderstandings in the influencer marketing industry and space is that mega-influencers are better to work with than nano- and micro-influencers.…

IZEASeptember 7, 2023

Resources

Top 17 Marketing Influencers to Follow

The marketing world changes quickly. It’s not easy to stay on top of trends, research hot topics, and manage an ever-growing to-do list. To help…

IZEASeptember 7, 2023

Resources

Influencer Marketing Trends 2023: What Brands and Influencers Should Know

7 BookTok Influencer Marketing Ideas

UGC Creator vs. Influencer: What’s the Difference?

How to Become a Twitch Influencer: Unleash Your Streaming Potential

10 YouTubers You Can Work With Today

Top Hispanic Heritage Influencers Sharing Their Culture

Top Sommelier Influencers Sharing Their Favorite Wines

How to Find Nano-Influencers on Instagram

Top 17 Marketing Influencers to Follow

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