Top 17 Marketing Influencers to Follow

The marketing world changes quickly. It’s not easy to stay on top of trends, research hot topics, and manage an ever-growing to-do list. To help marketers stay in the know, these niche experts share their experiences, advice and hacks to remain effective in the industry. Here are marketing influencers keeping others in the industry informed.

17 marketing influencers sharing their insights

Neil Patel 

Neil is arguably one of the most recognizable names in the marketing game. He’s a digital entrepreneur, New York Times bestselling author and speaker. He’s also a macro-influencer on X (formerly Twitter), advising on determining the best SEO content length and how to master email marketing for optimal ROI. 

Ryan Deiss  

Ryan is an Austin-based entrepreneur, author and digital marketer. For his X followers, Ryan shares 10 modern marketing commandments to build your brand and the importance of distributable cash for entrepreneurs. 

Ann Handley 

Ann is a significant player in the marketing world. As a Boston-based author, marketer and chief content officer, Ann shares upcoming marketing events and how brands can stay ahead of the AI curve.   

John Hall 

John is a speaker, author and marketing entrepreneur in Missouri. He’s also an X macro-influencer, where he discusses three ways harnessing data and leveraging analytics can help your business succeed, as well as how to maintain brand loyalty when customers cut back.

Rand Fishkin 

Rand is a Seattle-based marketing software entrepreneur and CEO. On Twitter, he dishes four distinct ways to distribute through social media and the benefits of creating a more relaxed work week for his 465.6K followers.  

Pam Moore 

Pam is a digital branding physiologist, keynote speaker, and brand ambassador in Orlando. As a macro-influencer on X, she posts tips for using AI to your brand’s marketing benefit and seven steps to unleash a digital transformation for your business. 

Juntae DeLane 

Juntae is a digital branding expert, entrepreneur, keynote speaker, and consultant based in Los Angeles. For his 222K X followers, Juntae opines the importance of prioritizing customer service and takes center stage at a tech marketing conference.  

Mark Schaefer 

Mark is a marketing author, keynote speaker, marketing strategist, and university educator based in Tennessee. Mark shares his thoughts on how vulnerability leads to brand strength and how businesses can use ChatGPT prompts to propel their brand forward with his X followers.

Lee Odden  

Lee is a Minneapolis-based B2B marketing agency CEO, publisher, host, and speaker. For his 106K X followers, Lee shares a weekly roundup of the top B2B marketing news and invites B2B marketing professionals to share their input to shape the industry’s future.  

Christoph Trappe 

Iowa-based Christoph wears many hats. He’s a top global podcaster, content strategist, data-driven content marketer, PR consultant, and content director. He’s also a midtier influencer on X, where he discusses using an AI writing tool to stand out to prospects and dishes the details on how AI is being used in content marketing.   

Aleyda Solis 

Aleyda is a global SEO consultant, speaker, entrepreneur, and author from Spain. For her 147.5K X followers, Aleyda shares the core resources she’s created to help marketers develop SEO knowledge and offers advice on preventing duplicate content.      

Ann Smarty 

Ann specializes in blogging about her experience with SEO marketing strategies and online marketing consultation. Known on X as @seosmarty, she posts about utilizing ChatGPT prompts for content ideas and how to protect your brand’s name when your email or website is flagged as dangerous.   

Lilach Bullock 

Lilach is a content and digital marketing expert, keynote speaker and B2B consultant with a flair for technology. On X, she shares info on an AI platform that can revolutionize your workday and a game-changing resource for social media management with her followers. 

Michael Brenner  

Michael is a keynote speaker, author and content marketing firm CEO in Pennsylvania. He keeps his 109.3K followers up-to-speed on the importance of knowing where your website traffic comes from and why keeping fresh content is crucial in SEO.

Dr. Jonathan Snow

Jonathan is the founder and president of a top marketing agency, an e-commerce expert, an orthodontist, and a military Veteran. On Twitter, where he’s better known to his followers as drjonathansnow, he sheds light on how his diverse career paths have fueled his successful marketing journey and discusses website and shop conversion with AI utilization.     

Erik Huberman 

Erik runs one of the fastest-growing marketing agencies in the industry. As a macro-influencer on Twitter, Erik promotes an upcoming mega-marketing event and collaborates with top names to provide innovative online marketing courses.  

Gary Vaynerchuk 

Gary is a self-professed “serial entrepreneur” and marketing expert. On YouTube, where his 4.18 million subscribers know him best as garyvee, he shares valuable business and life lessons for young entrepreneurs while trading cards and tips for revolutionizing your marketing game in 2023.