The marketing world changes quickly. It’s not easy to stay on top of trends, research hot topics, and manage an ever-growing to-do list. To help marketers stay in the know, these niche experts share their experiences, advice and hacks to remain effective in the industry. Here are marketing influencers keeping others in the industry informed.
17 marketing influencers sharing their insights
Neil Patel
Neil is arguably one of the most recognizable names in the marketing game. He’s a digital entrepreneur, New York Times bestselling author and speaker. He’s also a macro-influencer on X (formerly Twitter), advising on determining the best SEO content length and how to master email marketing for optimal ROI.
Mastering Email Marketing for Optimal ROI: Top Trends Revealed https://t.co/eNbXXhqqAG
— Neil Patel (@neilpatel) August 8, 2023
Ryan Deiss
Ryan is an Austin-based entrepreneur, author and digital marketer. For his X followers, Ryan shares 10 modern marketing commandments to build your brand and the importance of distributable cash for entrepreneurs.
Here are (at least) 10 modern marketing commandments I wish someone would chisel in stone...
— Ryan Deiss (@ryandeiss) April 27, 2020
Ann Handley
Ann is a significant player in the marketing world. As a Boston-based author, marketer and chief content officer, Ann shares upcoming marketing events and how brands can stay ahead of the AI curve.
🤖 In the age of #AIdisruption, you can't afford to get left behind.
— Ann Handley (@MarketingProfs) May 1, 2023
And you won’t! Because our friends @clutch_co have a new FREE + ungated AI report here to help you get ahead of the curve: https://t.co/cr6gyJ1EXI
Inside you'll find insights from @cspenn, @YuHelenYu,…
John Hall
John is a speaker, author and marketing entrepreneur in Missouri. He’s also an X macro-influencer, where he discusses three ways harnessing data and leveraging analytics can help your business succeed, as well as how to maintain brand loyalty when customers cut back.
How to Maintain Brand Loyalty as Customers Cut Back - https://t.co/e0HfQLk6yR - https://t.co/Ugz7milODf #brandloyalty pic.twitter.com/lamKlEF070
— John Hall (@johnhall) July 15, 2023
Rand Fishkin
Rand is a Seattle-based marketing software entrepreneur and CEO. On Twitter, he dishes four distinct ways to distribute through social media and the benefits of creating a more relaxed work week for his 465.6K followers.
Publish content. Distribute w/ links on social - is that really the way it works?
— Rand Fishkin (@randfish) August 16, 2023
Nope. There's 4 distinct ways to distribute through social networks. This week's #5minutewhiteboard covers what they are, why to use them, and how they work. Now live on the @SparkToro blog 👇 pic.twitter.com/x7ickGN0K2
Pam Moore
Pam is a digital branding physiologist, keynote speaker, and brand ambassador in Orlando. As a macro-influencer on X, she posts tips for using AI to your brand’s marketing benefit and seven steps to unleash a digital transformation for your business.
🤖 Dr Seuss Meets AI - A Soulful Marketing Symphony! 🎵
— Pam Moore (@PamMktgNut) August 8, 2023
I'm bringing whimsy & wisdom together! A playful harmony of AI marketing insights and Dr. Seuss charm. 15 TIPS, one extraordinary journey, and endless possibilities await you. https://t.co/nPiEoALqm0#artificialintelligence…
Juntae DeLane
Juntae is a digital branding expert, entrepreneur, keynote speaker, and consultant based in Los Angeles. For his 222K X followers, Juntae opines the importance of prioritizing customer service and takes center stage at a tech marketing conference.
I never expected the chance to give a tailor-made presentation on the perfect combination: the captivating TV show, "Martin," and my chosen field of study, marketing. Yes, you read that correctly.
— Juntae DeLane #DigitalBranding (@JuntaeDeLane) August 1, 2023
Catch me on stage for the 5th Annual Black Is Tech Conference. #blackistech2023 pic.twitter.com/QfRZubVERa
Mark Schaefer
Mark is a marketing author, keynote speaker, marketing strategist, and university educator based in Tennessee. Mark shares his thoughts on how vulnerability leads to brand strength and how businesses can use ChatGPT prompts to propel their brand forward with his X followers.
#ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now https://t.co/CWPcJjIQLy #ChatGPT账号
— Mark Schaefer (@markwschaefer) August 16, 2023
Lee Odden
Lee is a Minneapolis-based B2B marketing agency CEO, publisher, host, and speaker. For his 106K X followers, Lee shares a weekly roundup of the top B2B marketing news and invites B2B marketing professionals to share their input to shape the industry’s future.
Check out this week's top B2B Marketing News on @TopRank Blog:
— Lee Odden - B2B Marketing (@leeodden) August 11, 2023
- Longer B2B Buying Cycles
- AI Marketing Usage Study
- Improving Conversion Rates Top B2B Revenue Marketing Priority
See all stories https://t.co/BmkCOmbmcQ @lanerellis pic.twitter.com/vn9FtzsBV6
Christoph Trappe
Iowa-based Christoph wears many hats. He’s a top global podcaster, content strategist, data-driven content marketer, PR consultant, and content director. He’s also a midtier influencer on X, where he discusses using an AI writing tool to stand out to prospects and dishes the details on how AI is being used in content marketing.
New report: How is AI in content marketing being used? #cmworld https://t.co/c6wwa8hfcl
— Christoph Trappe (@CTrappe) August 16, 2023
Aleyda Solis
Aleyda is a global SEO consultant, speaker, entrepreneur, and author from Spain. For her 147.5K X followers, Aleyda shares the core resources she’s created to help marketers develop SEO knowledge and offers advice on preventing duplicate content.
I added a new section in #LearningSEO 👀 about Avoiding (And Fixing) Duplicate Content featuring resources from @CiciJonat @patrickstox @Moz 👇https://t.co/pfdLrjAsez
— Aleyda Solis 🇺🇦 (@aleyda) August 17, 2023
I now want to feature *your* Content Duplication/Canonicalization tips in it! Send a tweet & I'll feature 🙌 pic.twitter.com/ArNbrhCxlK
Ann Smarty
Ann specializes in blogging about her experience with SEO marketing strategies and online marketing consultation. Known on X as @seosmarty, she posts about utilizing ChatGPT prompts for content ideas and how to protect your brand’s name when your email or website is flagged as dangerous.
ChatGPT Prompts for Content Ideas https://t.co/IWpFo3Hdtc via @practicalecomm
— Ann Smarty (@seosmarty) August 16, 2023
Lilach Bullock
Lilach is a content and digital marketing expert, keynote speaker and B2B consultant with a flair for technology. On X, she shares info on an AI platform that can revolutionize your workday and a game-changing resource for social media management with her followers.
Drowning in emails, invoices & #data? @bitskout an AI-driven platform, can revolutionise your workday with seamless tool integration & user-friendly templates. Check my review to see how it boosts business productivity & transforms efficiency 👉 https://t.co/o66e7HUEIf #AI
— Lilach Bullock (@lilachbullock) July 21, 2023
Michael Brenner
Michael is a keynote speaker, author and content marketing firm CEO in Pennsylvania. He keeps his 109.3K followers up-to-speed on the importance of knowing where your website traffic comes from and why keeping fresh content is crucial in SEO.
Fresh content is crucial in SEO.
— Michael Brenner (@BrennerMichael) August 15, 2023
Explore its impact on B2B marketing and strategies for consistently delivering high-quality content.#SEO #ContentMarketinghttps://t.co/R8zP9bCOBp
Dr. Jonathan Snow
Jonathan is the founder and president of a top marketing agency, an e-commerce expert, an orthodontist, and a military Veteran. On Twitter, where he’s better known to his followers as drjonathansnow, he sheds light on how his diverse career paths have fueled his successful marketing journey and discusses website and shop conversion with AI utilization.
Let's talk "Website and Shop" conversion location...
— Jonathan Snow, DMD (@drjonathansnow) August 16, 2023
Meta recommends this as the default (rather than Website only). Relying on AI/ML to determine which users are most likely to convert on Shop vs Website.
We all know this is another black box, but at least we're getting… pic.twitter.com/zCB5cthLbR
Erik Huberman
Erik runs one of the fastest-growing marketing agencies in the industry. As a macro-influencer on Twitter, Erik promotes an upcoming mega-marketing event and collaborates with top names to provide innovative online marketing courses.
.@Microsoft and @LI_learning have announced an official partnership with @ErikHuberman, CEO and Founder of @hawkemedia, to launch novel and innovative #marketing courses. https://t.co/MWfb0PZLv3 pic.twitter.com/Dem334WRHn
— PR Newswire Education (@PRNedu) August 15, 2023
Gary Vaynerchuk
Gary is a self-professed “serial entrepreneur” and marketing expert. On YouTube, where his 4.18 million subscribers know him best as garyvee, he shares valuable business and life lessons for young entrepreneurs while trading cards and tips for revolutionizing your marketing game in 2023.
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Manage your campaigns, creators, payments and performance
— all in IZEA Flex.
Find out more about IZEA Flex
ENTERPRISE INFLUENCER MARKETING SOFTWARE
Manage your campaigns, creators, payments and performance — all in IZEA Flex.
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