Resources

Resources

Spotlight: Meagan Newman

Our extraordinary Manager of Accounting doesn't just crunch our numbers and balance our books. She is a well oiled machine that keeps up with the…

IZEAApril 28, 2015

Resources

The Cost of Buying Someone’s Soul. Or Tweets.

YOU never forget your first time. Mine was 13 years ago, just after my first book came out in paperback. My literary agent called and…

IZEAApril 24, 2015

Resources

Is There Such a Thing as “One Size Fits All” Content Campaigns?

Depending on who you ask, the idea of a proper content marketing campaign ranges from a finely-tuned approach that fits virtually any business to a…

IZEAApril 19, 2015

Resources

Former Olive Garden exec joins board at Izea

A former president of Olive Garden, John Caron, has joined the board of directors at social media advertising company Izea. Before Olive Garden, Caron was…

IZEAApril 13, 2015

Resources

IZEA: The Art of 'Content Marketing'

The internet has spawned a universe of self-anointed experts pontificating on an array of topics as diverse as our universe itself. The "blogosphere" has become…

IZEAApril 8, 2015

Resources

Brands love star Instagrammers, but disclosure is elusive

For brands, teaming up with influential Instagrammers is fast becoming a smart way to reach a fashion-savvy audience. Last week, Lord & Taylor infiltrated Instagram feeds of thousands by asking…

IZEAApril 7, 2015

Resources

Lord & Taylor's Uber-Successful Blogger Campaign Violated FTC Guidelines

Last weekend, Lord & Taylor paid 50 bloggers to wear a dress from its new Design Lab clothing collection and post it to Instagram, all…

IZEAApril 6, 2015

Resources

Breaking Down the Difference Between B2B and B2C Marketing

The world of content marketing is full of jargon, insider language, and industry specific terms. If this is your first time working with a marketer,…

IZEAApril 5, 2015

Resources

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold…

IZEAApril 3, 2015

Resources

Did Lord & Taylor’s Instagram Influencer Campaign Cross The Line?

It was a powerful illustration of the effectiveness of influencer marketing, but did it cross the line into undue influence? Last weekend, 50 popular fashion…

IZEAApril 3, 2015

Resources

Spotlight: Meagan Newman

The Cost of Buying Someone’s Soul. Or Tweets.

Is There Such a Thing as “One Size Fits All” Content Campaigns?

Former Olive Garden exec joins board at Izea

IZEA: The Art of 'Content Marketing'

Brands love star Instagrammers, but disclosure is elusive

Lord & Taylor's Uber-Successful Blogger Campaign Violated FTC Guidelines

Breaking Down the Difference Between B2B and B2C Marketing

Did Lord & Taylor's Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Did Lord & Taylor’s Instagram Influencer Campaign Cross The Line?

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