It was a powerful illustration of the effectiveness of influencer marketing, but did it cross the line into undue influence?
Last weekend, 50 popular fashion bloggers each posted on Instagram pictures of themselves wearing an identical paisley print dress from retailer Lord & Taylor. The campaign, meant to introduce the company’s new Design Lab collection, was a huge hit, with many of the posts picking up more than 1,000 likes from fashion fans. A few of the posts got more than 5,000 likes and this one soared past 13,000:
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From Ted Murphy, IZEA Founder & CEO
“There’s really no excuse for not disclosing that there’s a material relationship there,” Murphy told Marketing Land. “These FTC guidelines have been out there since 2009.”
