Lisa Furgison, Author at IZEA Worldwide, Inc

Resources

Doing Sponsored Social Right: What Your Brand Should Know

More and more brands are using social sponsorship to market a product or service. This practice, where a brand coordinates with a social influencer to promote…

Lisa FurgisonJuly 8, 2016

Resources

Going Behind the Scenes with Google’s Street View

Ranking at No. 27 on Forbes’ list of World’s Biggest Public Companies, Google is hardly in need of more marketing. So why did it go…

Lisa FurgisonJuly 6, 2016

Resources

3 Brands Using Sponsored Social to Reach Millennials

The tides of marketing are changing. Millennials have now surpassed Baby Boomers in number. With 75.4 million Millennials, this demographic is now the nation’s largest…

Lisa FurgisonJuly 1, 2016

Resources

How and Why McDonald’s Devotes an Entire Website to Customer Questions

What’s your take on McDonald’s food? Are you curious about the Big Mac’s “secret sauce?” Ever wonder what chicken nuggets are made of? McDonald’s knew…

Lisa FurgisonJune 27, 2016

Resources

NatureBox Builds Brand Credibility Through Influencer Marketing

Brands still depend on word of mouth advertising, but with social media in the mix, the message travels a little differently. Rather than two neighbors…

Lisa FurgisonJune 24, 2016

Resources

The Power Behind "Microsoft Stories"

Companies that take on content marketing often struggle with a common question: “What should we write about?” Most businesses start their content marketing with blog…

Lisa FurgisonJune 22, 2016

Resources

A Content Marketing Video That Involves Game of Thrones?

What does a social media management tool have to do with HBO’s hit show Game of Thrones? On the surface, not much, until you see…

Lisa FurgisonJune 14, 2016

Resources

International Delight Asks Influencers to Share Recipes Using New Product

When you scroll through your Facebook feed, how many pictures of food do you see? For some reason, everyone likes to share pictures of their…

Lisa FurgisonJune 8, 2016

Resources

Matching Influencers with a Marketing Campaign: A Lesson From Letgo

When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts.…

Lisa FurgisonJune 3, 2016

Resources

The Influencers Behind ConAgra’s Cooking Challenge

ConAgra launched a campaign to encourage millennials to hit the pause button on drive-thru breakfasts, pizza delivery and Chinese takeout. Instead, the brand issued a…

Lisa FurgisonMay 26, 2016

Lisa Furgison

Connect

Guide Sections