Sustainable Mom Influencers Advocating for the Earth

Eco-conscious consumers are becoming increasingly influential in the marketplace. According to Insider Intelligence, 94% of consumers surveyed said they were concerned about environmental sustainability or climate change. Nowhere is this trend more evident than when it comes to parenting. That’s why savvy, earth-friendly mom influencers are leading the charge for sustainable parenting. These parents are paving the way for other likeminded individuals to make changes in their lives and become better stewards of the Earth. Check out our list of sustainable mom influencers who are advocating for the planet.

Top eco-friendly moms sharing their green ways of living

Katie Wells

This mom of six has a website and social channel all about supporting and uplifting moms who want to live a more natural life. Her positivity has helped her amass 242K followers on Instagram, who tune in for tips on everything from natural digestion relief alternatives to healthy smoothies to start your morning.

Danielle Alvarado

Danielle is a vegan mom of twin boys who promotes a plant-based diet. While the concept might seem a little daunting to many, Danielle creates meal plans for customers to show them how to move away from the “standard American diet.” When she isn’t sharing recipes, she shares sustainable life-changing habits, how to avoid fast fashion, and how to make a home more eco-friendly.

Erin Rhoads

One of Australia’s most outspoken advocates for zero waste, Erin inspires her 26.6K followers to make small changes in their lives. As a mom, she gives tips on packing lunches with reusable containers and shares tips on buying in bulk — without single-use packaging. Her goal is to share ways to reduce, reuse, and reconnect through her everyday eco-living tips.

Emily Ehlers

Emily is a writer, illustrator and environmentalist who shares all things sustainable with a dash of humor. She has some wonderfully creative illustrations on her Instagram page that offer inspirational tips on everything from avoiding waste during the holiday season to plastic-free hair care.

Natalie Kay Costello

A micro-influencer out of Jacksonville, Florida, Natalie promotes sustainable fashion and encourages women to build a conscious wardrobe. She partners with many brands to review green products like hemp-based clothes and handmade accessories. Her website has more than 120K readers monthly.

Tiffany Washko

Tiffany lives in an urban homestead in Ohio and voices her eco-opinions on her blog and social channels. After having colon cancer, she was encouraged to make more healthy choices, including eating cleaner, removing toxins from her body, and connecting with nature.

Rachel Lincoln Sarnoff

A mom of three, Rachel has an interesting blog, Mommy Greenest, where she promotes all things green. From natural laundry detergents and refillable deodorants to natural living books, the former nonprofit director has a variety of actionable suggestions on Instagram.

Jess Morales

Jess and her family of four live a zero-waste lifestyle. This Canadian writes about her family’s efforts to compost, reduce holiday waste and pack for a family trip with little waste. Her Instagram page shows her respectful parenting methods, stories of her daily life, and how she aspires to have a zero-waste family.

Stephanie Gerber

Stephanie writes on her blog, Hello Glow, where readers “find DIY beauty tips and recipes to make you glow inside and out.” While she also shares smoothie recipes and tasty snack ideas, readers find green cleaning products like this post to create natural floor cleaner. Stephanie’s 60.5K followers also love the DIY bath ideas, like this recipe for softer hands.

Jess — outlandish_fam

As a mom of five who loves to push her followers to think about more eco-friendly habits, Jess has gained over 248.9K followers on TikTok. She talks about reading labels and selecting earth-friendly products and her experience homeschooling her children.

Emily Morrow

As a “crunchy” mom, Emily has caught the attention of more than 845.2K followers with her earth-friendly family lifestyle and relatable video posts. Emily discusses the importance of avoiding toys with toxic chemicals, healthy ways to spring-clean your home, and more.

Katie Bevington

Katie is a popular earth-friendly mom on TikTok who strives to teach more than 90K followers how to make healthy non-toxic swaps in their homes. Katie focuses on sharing mom-related content that will bring the importance of making smarter and more eco-conscious decisions to life. Other topics include homeschooling and natural deodorant.

Savannah Nuzzo

Twenty-seven-year-old mom of two Savannah is in her domestic engineer era. With over 49.6K followers, Savannah talks about healthy alternatives all moms are bound to love. Her content includes recipes, eco-friendly wellness alternatives, homeschool activities and experiences with her kids.

Birdie Wood

As a solo mama and natural motherhood enthusiast, Birdie has filled her TikTok with everything earth-friendly focused moms want to know. Birdie runs a farm, homeschools her children, and shares healthy alternatives with more than 189.7K followers. Her feed is full of motherhood content, farm life with kids, and the importance of raising children away from the business that comes with modern-day society.