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As the Hispanic market continues growing worldwide, the reach of Hispanic social media influencers grows along with it. In the U.S., The Hispanic market has become the largest minority market in the United States, with its spending power growing to $1.9 trillion in 2020 — up 87% from 10 years ago.  

From fitness to fashion to music, influencers are helping blend cultures and bring the world together. 

Top Hispanic Influencers

Here are 10 of the top Hispanic influencers leading the way.

Whindersson Nunes

Whinersson Nunes started creating comedy videos for YouTube in 2013, and within three years, his channel had become the most-subscribed in his native Brazil. His fan base remains strong, with 42.3 million subscribers on YouTube, and his following on Instagram is even more impressive, with 53.5 million eager fans following his glimpses of the comedian’s life on and off the stage.

Lele Pons 

This Venezuelan-born beauty stays at the top of her game — and at the top of the list when it comes to Hispanic influencers. With 45.3 million followers on Instagram and 17.7 million subscribers to her YouTube channel, she has become one of the most-followed influencers on social media. She’s equal parts sass and sexiness, and Lele Pons has added acting, singing and modeling to her list of accomplishments.

Amara Que Linda

This social media star hails from Colombia and has built a considerable following, including 15.7 million followers on TikTok and 4.9 million on Instagram. Wildly entertaining, she uses her sharp sense of humor to act out awkward situations, create funny hypothetical situations and find new ways to entertain followers.

German Garmendia

With 44.1 million YouTube subscribers, Chile-based German Garmendia is one of the hottest Hispanic social media influencers; he also has 13.3 million Instagram followers. His Spanish-language YouTube channel showcases his diverse abilities as a comedian, musician and writer.   

Michelle Lewin

If you’re looking to get fit, there’s no better inspiration than Michelle Lewin. The Venezuelan-born fitness influencer who’s now based in South Florida has been able to use the power of social media like few others. The fitness model now offers her own training plan and, for her 14.1 million Instagram followers, she posts inspirational and motivational messages and selfies.   

Ruben Doblas Gunderson 

With an impressive 40 million YouTube subscribers and 15 million followers on Instagram, the hilarious Ruben Doblas Gunderson mainly focuses his content on gameplay and was the first Spanish YouTuber to get 10 million subscribers. In addition to gameplay, he also posts vlogs, sketch comedies, challenges and even takes time to answer fan’s questions.

Alejandro Rosario

It seems that there’s no challenge that Alejandro won’t take on. With help from his friends, he fills his TikTok posts with comedy skits, challenges and dancing, while his less-active Instagram account is filled with fashion and selfies. Audiences are eating up the 18-year-old; he’s found more than 5 million fans on TikTok.


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Adam Ray Okay

Once Adam Ray dons makeup and wigs, Rosa takes over and the results are hilarious. Rosa’s ginormous eyelashes and non-stop humor have pushed the San Antonio-born comedian’s following to 6.7 million on TikTok, and he’s picked up another 1 million followers on his more serious Instagram page.

Bethany Mota

Bethany Mota started her YouTube channel in 2009 as a way to escape the pressures of being bullied, and she rapidly gained a following that loved her upbeat messaging. She’s best known for her “haul” videos, in which she shows off her stylish online purchases, but she also uploads DIY fashion ideas, makeup and hair tutorials, recipes and more. These days, her YouTube channel has 9.1 million subscribers and her Instagram account has 4.7 million followers.

Alfredo Flores

Whether he’s photographing models, singers or stylish cars, Alfredo Flores brings a distinctive style to his work. This director, videographer and photographer is best known for directing music videos and documentaries, and he’s a frequent collaborator with artists including Justin Bieber, Ariana Grande, Selena Gomez, Rihanna and JoJo, to name a few. His Instagram account, which has 2.5 million followers, is a gorgeous exhibit of photos captured and curated by Flores.

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