Moving traffic from Instagram to your website can be tricky with Instagram’s link restrictions. Links within picture or video captions are not allowed. Instagram users only get one link in their bio. This is where the famous phrase “link in bio” was born.
You will see “link in bio” in many Instagram posts as a common call to action. This moves the audience from the post to the profile page looking for the link.
Of course, that can get messy needing to constantly change the link in your bio. Luckily, there are many link in bio tools that allow you to create a landing page to hold all of your Instagram links.
So let’s look at some of the best tools available and how they compare to each other. That way you can smoothly direct your traffic to your website without losing anybody in the process.
10 Best Link in Bio Tools
Some of these tools are free and some have a monthly fee. Finding something that will work best for you will create a friendly user experience that doesn’t turn followers away. The last thing you want is your followers lost, unable to find the page you are promoting.
1 – Linktree
Linktree is one of the most popular landing page builders. Linktree allows you to integrate other social media channels like Facebook, Youtube and Amazon’s Influencer Program.
With the premium version you can:
- Use your own logo instead of Linktree’s
- Use an image thumbnail for each link
- Insert social media icons
- Have access to link analytics
- Schedule links ahead of time
There is a free version of Linktree, and the paid version costs $6 per month.
2 – Milkshake
The Milkshake app helps you create an Instagram website that you can use as your link in bio. Then from this page, users can find all of your other links. Milkshake gives you a monthly analysis of links clicked and pages viewed.
With Milkshake you can:
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- Access analytics and insight from your traffic sources
- Use email features to connect more with your audience
- Include buttons that are linked to your sales pages
- Customize your pages to match your brand
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All of Milkshake’s features are free.
3 – Elink
Elink gives you many customizable layouts for your link in bio. You can add product links, videos, music and images to your landing page. It also comes with an extension that lets you update your link on the go.
With Elink you can:
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- Use unlimited links
- Add images for each link
- Access 50 layouts
- Update content on mobile
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Elink is free, but you can upgrade to the pro version for $12 a month.
4 – Sked Link
This is a fast-loading landing page with an Instagram gallery feature. This is where users will see your Instagram images and can click on the specific one that led them there. They will then be taken to the corresponding link.
This option is very easy to use but may have fewer options to customize compared to the other tools.
With Sked Link you can:
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- Integrate Facebook and Google Analytics
- Monitor traffic from Instagram
- Customize your landing page’s introduction
- Have a quick loading time for your landing page
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Sked Link is a tool included with Sked Social, so to use it you will sign up for Sked Social. The basic plan is $25 per month. Its Essentials and Professional plans are $75 per month and $135 per month.
5 – Shorby
With Shorby, you can build your landing page with all your links and include your logo, stickers and GIFs. Your content feed on your landing page can automatically update with blog posts or other updates without you having to edit your page after the new activity.
With Shorby you can:
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- Customize your landing page
- Include unlimited links
- Access analytics of your traffic
- Have an automatically updating landing page
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Shorby subscription plans range from $9 per month to $99 per month.
6 – Campsite
Campsite is a very simple option for your landing page that also gives you complete control over the look. Link scheduling is one of the best Campsite features where you can specify which links will go live on a certain day and which links will be removed.
With Campsite you can:
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- Access analytics that includes tracking where visitors came from
- Integrate with Google or Mailchimp
- Create a custom title and description for your metadata
- Add unlimited links
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There is a free plan and also a pro plan that costs $7 per month.
7 – Tap.Bio
This is a bio tool that takes your followers to an interactive Instagram story. The stories are called cards, and they can show your posts or other social media platforms. You can also link to an external website.
With Tap.Bio you can:
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- Create your landing page on mobile
- Include an email signup card
- Access analytics with paid plans
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You can have two cards with the free plan and more with paid plans.
8 – Link in Profile
This tool looks a little different from the others. Link in Profile uses the images from your Instagram posts to include in your landing page, and you add a link to it. When you direct users to your link in bio, they can click on the picture that led them there to get to the corresponding link.
Link in Profile recreates your Instagram feed as a clickable feed.
With Link in Profile you can:
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- Include as many links as you want
- Add links directly through Instagram captions
- Customize your page
- Receive analytics for your landing page
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Link in Profile is $9.99 a month.
9 – Lnk.Bio
This is a simple tool, and it blends with your Instagram profile very well. It does not have the customizable features that a lot of these tools have, but it might have everything you need to be simple yet effective.
With Lnk.Bio you can:
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- Have a custom clickable URL
- Use unlimited links
- Integrate links from other social media profiles
- Receive statistics from link tracking
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Lnk.Bio has a free plan as well as a premium plan for just $0.99/month. You can also pay for a lifetime membership for $9.99.
10 – ShortStack
This tool is optimized for marketing campaigns and contests. ShortStack can be used as a link in bio tool but it can do a lot more as well.
With ShortStack you can:
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- Create ten marketing campaigns
- Access over 60 templates
- Create with a simple user-friendly editor
- Include email marketing features
- Receive Instagram analytics for your page
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You can use ShortStack for free, and premium plans are $99 per month.
The tool that will work best for you depends on what your goals are. If you are looking to create a landing page with a lot of links, then Shorby or Elink might work best for you.
If you are wanting to create a landing page with advanced marketing campaigns then ShortStack might be what you are looking for. Lnk.bio and Milkshake are good options for anyone on a budget.
You can get a feel for a lot of the tools on just the free plan, so try out a few. The ultimate goal of a link in bio tool is to create a positive user experience without a lot of hassle.
Of course, you also want to create landing pages that people want to be on. These tools will make your life so much easier as well. You can set up a landing page and a system that works for you. And you can finally stop swapping out that Instagram link in bio every day.
