No one can deny that technology is more accessible than ever, especially with the widespread use of smartphones and tablets. Even children have a whole world to explore on the Internet. This also means that kids have opportunities to forge paths to Internet stardom. They’ve done this through avenues like toy reviews, music and just about anything that holds the attention of a youngster. Naturally, kids want to view other kids, and social media proves that youngsters from toddlers to teenagers can make up the most avid fan base for influencers.
The attention span of younger generations is constantly shifting, so it can be difficult to know where to look next for up-and-coming influencers. Here are some of the top kid influencers of 2020 that you should be following right now:
Top Kid Influencers of 2020
- Ryan Kaji
- Kyle Giersdorf
- Everleigh Rose Soutas
- Sophia Grace Brownlee
- Mila and Emma Stauffer
- Taytum and Oakley Fisher
- Gavin Magnus
- Summer G
With over 20 million YouTube subscribers to his credit, Ryan Kaji posts videos every day. His content includes unboxings of new toys, videos of his family’s antics and, of course, challenges and fun experiments with slime. Thanks to the bright, diverse, family-friendly atmosphere of his videos, Kaji has seen a surge in endorsements.
As of this year, this spunky 8-year-old has everything from his own toy line to home goods plastered with his face. Stores such as Walmart stock everything from Ryan’s World surprise eggs to Ryan’s World toothbrushes and bath towels.
In 2019, Bugha took the crown as the Fortnite World Champion, making him the envy of teenagers across the nation. The professional esports player dominates the battle royale rings of video gaming, and his YouTube audience includes 1.5 million subscribers.
Thanks to her famous parents, known for their stardom on Vine, Everleigh Rose Soutas found herself starring in social media videos essentially from birth. This adorable little blonde showcases her bubbly personality through her family’s Instagram and YouTube channels, with over two million subscribers.
Soutas makes a variety of fun videos. These include classic challenges and even school shopping with her mom and dad, Savannah and Cole LaBrant.
Singer Sophia Grace Brownlee found stardom with her fiery cover of Nikki Minaj’s hit song, “Super Bass.” Since then, she’s grown her music career by appearing on shows such as “Ellen,” gaining a YouTube subscriber base of more than 3.5 million. This young influencer typically uploads everything from music covers to lifestyle vlogs.
She’s written her own catchy pop songs, releasing an EP, along with designing her own fashion line. She’s also interviewed big-name celebrities like Taylor Swift. She certainly is a girl of many talents.
These sassy little girls are another example of kids going viral for cute, homemade videos. The Stauffer twins caught the public eye when they starred in a video produced by their older sister, and the rest is history.
With over four million Instagram followers, the twins are expanding their reach. They’ve started work on their own television show for 2020, called “Mila and Emma Take Hollywood.”
These identical twins gained viral fame after an emotional goodbye video surfaced of the girls being separated for the first time. Parents Kyler and Mad took to posting daily videos of their life to give people a glimpse into the adventures of their adorable family. These blonde little girls stole the hearts of over three million YouTube subscribers.
Gavin Magnus dabbles in everything from music and dancing to performance and acting. He regularly posts covers on his YouTube channel with other kid stars such as CoCo Quinn. With over a million subscribers, Gavin might be young, but he certainly developed star status thanks to the fans he affectionately calls his “goat gang.”
This bright young boy regularly reminds his fans that you don’t have to be good at something to enjoy doing it. However, the gamer quickly became a well-known YouTuber within the gaming community for his Minecraft and Roblox videos.
Ethan, as of 2020, even went to work in developing his own mobile game. The game, which is free to the public, is called “EthanGamer Land.” It allows users to create their own avatars and play simple yet fun mini-games.
This New Jersey native has over 28,000 followers on her Instagram account, where she regularly showcases her sassy yet chic style. Summer’s parents began taking pictures of their little fashion model when she was just 2 year old, showing age doesn’t affect your ability to be fabulous.
Working with social media influencers of all ages could be the boost your brand needs to attract an even wider audience. Discover influencers like these kids on IZEAx Discovery, an innovative marketplace designed to connect you with the ideal influencers for your campaign and brand.