Family lifestyle Instagram influencers share relatable, often heartwarming content that can bring smiles to an online audience. But they’re also able to offer guidance on travel planning, gift giving and general parenting strategies as well. Here are a few family lifestyle influencers to follow in 2020.
Take a peek at the Instagram account @littlekidnyc and you’ll find a collection of images of a boy on a journey through the Big Apple. Don’t panic though. He’s not alone. His mother, Beth Beckman, is behind the camera. Beckman uses the account to call attention to local attractions and events that parents and children can enjoy together. The account has more than 23K followers.
Beckman also works with an Instagram account called @fomofeedkids. This account curates kid-friendly sights throughout New York City. It has more than 29K followers.
Simon Hooper is the British father behind the Instagram account @father_of_daughters. Hooper shares the more comedic moments of his family life, which involves sharing a house with four daughters and a wife. The account has more than 994K followers.
Cooper is also the author of the book “Forever Outnumbered: Tales of Our Family Life from Instagram’s Father of Daughters.” Similar to the popular Instagram account, the book comically describes the chaos of Hooper’s family life.
Many parents are familiar with the ritual of packing a lunchbox for their children. But some adults have more fun with it than others. For example, Beau Coffron, who goes by @lunchboxdad on Instagram, has turned the chore of packing lunch into an art form.
Coffron uses the image-sharing platform to show off recipes and arrangements that kids love. As you browse through his photo collection, you’ll spy everything from video game and comic book themes to dinosaurs and Muppets. More than 36K followers enjoy this artistic dad’s handiwork.
Tiffany Jenkins is a speaker, author and a mother. And she does it all with a sense of humor. Jenkins uses her Instagram account, @jugglingthejenkins, to share stories about her family life and her journey away from addiction.
Although she has more than 816K followers on Instagram, the account doesn’t match her massive audience on Facebook, which exceeds four million followers. Jenkins also hosts a podcast called Take it or Leave it, which she uses to offer “advice-ish” to listeners.
Amy Tangerine is a crafting wiz with a love for scrapbooking. Although her Instagram account, @amytangerine, offers inspiring posts for people who love creative projects, Tangerine never hesitates to bring her family members into the picture. She cites her son as a daily inspiration, and he shows up frequently in her colorful collection of images. Tangerine has more than 185K followers on Instagram.
For a more in-depth look into Tangerine’s creative mindset, you can check out her 2018 book “Craft a Life You Love.” She also has a podcast of the same name.
Her Instagram account has more than 64K followers.
Latham Thomas refers to herself as a “self-care sorceress.” She’s a mother and the founder of Mama Glow, a maternity lifestyle brand that supports other moms and soon-to-be moms.
Thomas is also the author of “Mama Glow: A Hip Guide to a Fabulous and Abundant Pregnancy.” The 2012 book covers everything from nutrition to yoga as it aims to guide women through the challenges that come with pregnancy.
Thomas’ personal Instagram account, @glowmaven, has more than 93K followers. Her brand’s account, @MamaGlow, has more than 25K followers.
Matt Farquharson and Anna Whitehouse
Matt Farquharson and Anna Whitehouse wrote “Parenting The Sh*t Out Of Life,” a book that explores both the sad and the humorous sides of parenting. Their second book, “Where’s My Happy Ending?” focuses more on marriage. Both books speak to the realities of family life and offer readers lots of relatable content.
You can find both of these authors on Instagram. Whitehouse’s Instagram account, @mother_pukka, has more than 251K followers. Farquharson’s account, @papa_pukka, has 50K followers.
Mattie James spent years blogging about fashion. And while she enjoyed sharing outfit ideas and beauty tips, she eventually started posting content about motherhood and marriage.
You can keep up with James and her family on the Instagram account @themattiejames. She shares images of her children and her husband, and you’ll occasionally find recommendations on everything from foods to toys. She has more than 64K followers. Although she rarely updates it now, James’ YouTube channel continues to house her older content, such as beauty tips, product reviews and lifestyle vlogs.
Trying to market a family-friendly brand of your own? Family lifestyle influencers on Instagram have values that align with your business and photography skills that can attract a following. But before you can take advantage of influencer marketing, you’ll need to find the right partner for your brand. IZEA has the tools to help you search for influencers who can boost your business’ online presence.