Lighting, plants, rugs, wall art — effective home decor schemes can pull together all sorts of elements. Interior design requires a keen understanding of how those individual items contribute to a whole. It’s a creative process, and sometimes you need a little inspiration to develop your own sense of style or deviate from the norm. Here are a few home décor Instagram influencers who can open your mind to the possibilities.
Jenny Zacharewicz (@bigfamilylittlefarmhouse)
As the name of her Instagram account implies, Jenny Zacharewicz is a decor influencer who’s juggling her online ambitions with a large family. She has nine children, and they sometimes show up on her Instagram page. Zacharewicz’s son Ben is adopted, and he seems to enjoy being in front of the camera the most.
Aside from her family members, the account also contains a variety of images that can inspire and excite anyone with an eye for interior decorating. Zacharewicz shares photos of her Georgia farmhouse, which she has outfitted with DIY decorations and other fun yet functional seasonal designs. She has more than 138K Instagram followers.
Benjamin Vandiver (@benjaminvandiver)
Tennessee-based influencer Benjamin Vandiver is an interior designer with an eye for vintage aesthetics. Vandiver has his own lifestyle brand, and his sophisticated style has caught the eye of publications such as Luxe and Vogue. He’s completed work for professional athletes, musicians and actors.
On Instagram, Vandiver has 41.8K followers. Browse through his collection of images to find clean and artful ideas that can elevate your home’s appearance and captivate guests.
Justina Blakeney (@justinablakeney)
Justina Blakeney is the founder of Jungalow, an online shop that specializes in bohemian home decor such as rugs and art. The shop even has an apparel section for anyone who wants to take boho style with them out the door.
On her personal Instagram account, Blakeney shows off relaxed yet colorful interiors to delight her more than 377K followers. Fans of rich, earthy colors and eye-catching patterns will feel right at home browsing through her collection. For more content, you can also follow Jungalow’s Instagram account, @thejungalow. The account has more than 1.3M followers.
Blakeney is also the author of the New York Times best-seller “The New Bohemians: Cool and Collected Homes.” The book explores the free-spirited style of boho homes and offers ideas on how to duplicate the aesthetic.
Alyssa Kapito (@alyssakapitointeriors)
Looking for a more simplistic aesthetic? Follow the New York-based influencer Alyssa Kapito on Instagram. Kapito founded an interior design firm (simply named after herself), and has been featured in various publications, including The New York Times and Architectural Digest. She also appears on the Elle Decor A-list, a listing of the world’s top interior designers.
On Instagram, Kapito has more than 157K followers. She treats her audience to glimpses of clean yet sleek interiors that bring together geometric elements. Her images could inspire you to pursue a chic decor scheme with complex shapes and pops of plant life.
Megan Pflug (@meganpflugdesigns)
Megan Pflug is a design influencer who’s passionate about mixing the modern with the vintage. Pflug runs a blog and design studio in New York, and she shares examples of her handiwork with an audience of more than 37.4K followers on Instagram. Her blog offers an in-depth look at her renovation and decorating projects and even offers some DIY advice for aspiring designers working on a budget.
If Pflug’s work really captivates you, you might want to consider visiting her Woodhouse Lodge in Greenville, New York. She’s transformed the 1962 motor lodge into a hotel that brings together Shaker and mid-century modern aesthetics. The Woodhouse Lodge has a separate Instagram account, @thewoodhouselodge, with more than 10.6K followers.
Kate Arends (@witanddelight_)
For more decorating inspiration, shift your gaze from New York to the Midwestern state of Minnesota. Design blogger Kate Arends calls the North Star State home, but she has plenty of ideas for beautifying your home. Browse through her Instagram account to see decorating schemes that she uses around her own home and glimpses into her personal life.
Decor isn’t the only thing that Arends is passionate about. If you visit her blog, Wit & Delight, you’ll find a collection of writings and resources for health and wellness, travel, relationships and career development. She’s an influencer you can turn to for advice on creating a happy home and a happy life.
If you have a business that specializes in home decor, Instagram influencers like the ones listed above can help your brand spread its message. The right influencer for you is someone with similar values and a similar voice as your brand. They should also be able to use their authenticity and credibility to draw in an online audience.
To narrow down your search for influencers, make use of IZEAx Discovery’s large database of profiles and powerful data filters.