Lighting, plants, rugs, wall art — effective home decor schemes can pull together all sorts of elements. Interior design requires a keen understanding of how those individual items contribute to a whole. It’s a creative process, and sometimes you need a little inspiration to develop your sense of style. These home decor Instagram influencers share their inspiration, products and tips for creating ideal living spaces.
Home decor Instagram influencers showing their ideal spaces
Becki Owens
Becki is a home decor influencer sharing her love for design with over 1.5 million people. Becki’s Instagram is filled with home inspiration with a southern California flair. She even has her shop, @beckiowensliving. She shares tips and tricks and room renovations and even showcases others’ home content.
Laura Beverlin
Laura is known on Instagram for her affordable fashion advice and farm life with her husband, but the two renovate homes frequently and share their favorite home decor. With 1.2 million followers, this Instagram influencer is trusted for her affordable, yet beautiful style. The couple is currently updating their fixer-upper home and guest house in Florida.
Emily Henderson
Emily is not only a home decor influencer on Instagram, she’s a stylist, New York Times bestselling author of “STYLED” and a TV personality. She’s gained 971K followers on her Instagram, sharing how she styles homes. She even shares some behind-the-scenes from the TV show she’s been on, “Secrets from a Stylist,” on HGTV.
Erin Vogelpohl
Erin is the influencer, designer and affordable home decor stylist extraordinaire behind My Texas House. Even with 818K followers on Instagram, Erin keeps to her roots of sharing affordable home decor, including DIY projects. Her love for whites and soft neutrals can be found everywhere on her page. She even has a collection with Walmart.
Alyssa Kapito
Looking for a simplistic aesthetic? Then Alyssa’s Instagram feed is going to feel like home to you. Alyssa founded an interior design firm and has been featured in various publications, including the New York Times and Architectural Digest. She treats her audience of 209K to glimpses of clean yet sleek interiors that combine geometric elements.
Hannah Currin Briggs
Hannah is the influencer behind Thistle Harvest, an Instagram space filled with DIYs and touches of character. Hannah has 146K followers who see simple, yet beautiful designs and get interior styling tips. If you love neutrals, plants and an open, airy flow as much as Hannah does, you won’t be disappointed in her feed.
Sarah Gibson
Sarah shares her home renovation on Instagram with 131K followers. Her content includes design, DIY, styling and interiors. She’s also the founder of Tuesday Made, an inspired online home collection for people who believe in the power of design details. Sarah even shows how to design and update a camper, plus how to make any kind of living a bit more beautiful.
Melissa Michaels
Melissa believes that a home should feel like a sanctuary, not a showroom. Many home decor influencers focus on the perfect design details, but Melissa wants to show people how to curate a home based on the things you love, so it’s comfortable and perfect for you to live in.
Angelique Cooper
Angelique is a home decor lover and influencer who is currently moving from Hawaii to Florida into a new home. Angelique has almost 92K followers who get sneak peeks at her new home on both Instagram and YouTube, where she has almost 90K subscribers. She’s partnered with brands like Walmart, but you’ll also find many posts, videos and stories sharing her finds at local antique shops and TJ Maxx. Her style is pretty neutral, but it’s affordable and realistic.
Natalie Myers
If you love Scandinavian and California styles, Natalie is your influencer, sharing her love for home decor on Instagram with her 52.5K followers. She is an award-winning interior designer for Veneer Designs and has a full-service studio. Her style is simple and neutral with rich woods, plants, and a light and airy feeling.
Justina Blakeney
Justina is the founder of Jungalow, an online shop specializing in bohemian home decor, such as rugs and art. On her personal Instagram account, Justina shows off relaxed yet colorful interiors to delight her more than 541K followers. Fans of rich, earthy colors and eye-catching patterns will feel right at home browsing through her collection. For more content, you can also follow Jungalow’s Instagram account, @thejungalow, which has more than 1.6M followers.
Looking for influencers for an Instagram campaign? Instagram influencers like those listed above can help your brand spread its message. While you want to find an influencer who connects with your brand, they should be able to use their authenticity and credibility to draw in an online audience.
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