Machine learning driven Influencer attribute discovery now inside IZEAx
ORLANDO, FL (June 26 , 2018) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the launch of Discovered Demographics. This new capability builds upon IZEA’s existing influencer discovery technology and expands IZEA’s machine learning driven feature set. Discovered Demographics programmatically augments influencer profiles with key demographic data such as influencer location, gender, and spoken language from an influencer’s connected channels and customized permissions. It is used in combination with IZEA’s Discovered Tags technology that uses machine learning to uncover an influencer’s topics of interest.
IZEA’s platform ingests and analyzes millions of pieces of influencer-related data each month in order to create more complete influencer profiles and to enhance a marketer’s ability to locate a specific influencer based on certain data points. Data is processed using a variety of methods including natural language processing, probabilistic feature extraction, and geo-coding to make confident assertions about select influencer demographics. This data is automatically appended to influencer profiles and becomes searchable by marketers.
“We anticipate that more complete profile data will lead to more efficient transactions between our marketers and influencers,” said Chris Staymates, Vice President of Engineering at IZEA. “Discovered Demographics should provide an enhanced picture of our opt-in influencer network. It will assist in surfacing individual influencers more frequently for marketers searching on a specific data attribute, such as influencers that live within a given proximity to a zip code.”
Discovered Demographics is available for all IZEAx partners today. To learn more, or to schedule a demonstration, visit http://www.izea.com.
