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With more than 2.13 billion monthly users as of the end of 2017, Facebook remains the granddaddy of social media. In the US, it’s the most commonly used social media platform. Nearly 70 percent of adults use Facebook, according to Pew. The platform’s popularity makes it ideal for marketers and influencers alike. But not all Facebook influencers are the same and neither are Facebook Influencer Tools.

Some Facebook influencer tools are likely to be a better fit for your brand than others. Facebook influencer tools help you to find and connect with influencers on the platform. Certain tools can also help you gauge the overall quality of an influencer. Others ensure the person you decide to work with is going to be a good fit for your brand.

What Do Facebook Influencer Tools Do?

There are a lot of fakes out there in the social media world. The “New York Times” reported that Facebook might have as many as 60 million fake accounts, for example. Even more disturbingly, they reported that many celebrities and influencers are seemingly willing to “buy” those fake accounts. This influencer fraud is the result of  fees paid to have fakes (also known as bots) follow, like, and otherwise engage with their posts.

Facebook influencer tools can help you avoid influencers with a high percentage of fake likes and false engagement. The exact functions can vary from tool to tool.

Here’s what you can expect an influencers tool for Facebook to do:

Measure page quality

A Facebook analyzer tool will look at a user’s entire Facebook profile and makes recommendations for improvement. You can use a tool like this to evaluate potential influencers, and to see if their Facebook pages are up to snuff. You’ll also be able to look at the amount of information a FB page provides, how many people are “talking about” a page compared to the number of likes. Plus, it analyzes how well the influencer responds to comments or messages.

Measure engagement

Engagement is big when it comes to working with influencers. You don’t want to work with someone who posts and then ghosts. Instead, it’s better to work with an influencer who regularly responds to comments. Or, find one who is there to answer questions asked by fans of their page. Facebook influencer tools often give you a look at the engagement rate of an influencer. Some provide you with overall reach, while others break down how many likes or comments a person typically gets per post.

Measure followers

It’s actually a bit tricky to get a sense of how genuine a Facebook influencer’s follower or like count is. While tools like SocialBlade and TwitterAudit assess Twitter followers, there’s no tool that will tell you what percentage of a person’s Facebook likes are from bots or other fakes. That said, some FB influencers tools do give you an idea of how an influencer’s follower count has grown or fallen over time. Often, a sharp increase in followers can mean that a person has paid for those followers.

Why Use Facebook Influencer Tools?

One of the main reasons to use a Facebook influencer tool is that it sure beats crunching the numbers and data by hand. Depending on the type of tool you choose, you can look at it as a “one-stop shop.” The tool will give you everything you need to know about an influencer. Some tools even provide you with the means of contacting the influencer directly.

Another benefit of using an influencers tool for Facebook is that it helps you find people to work with. With more than two billion active users, finding an influencer on Facebook without outside help can be like searching for that proverbial needle in a haystack. You know the right influencer is out there, but the search features on the social network are limited enough that it will take a long time to sort through everyone.

How to Choose Facebook Influencer Tools

Since there are several Facebook influencer tools to choose from, it can be a bit difficult to figure out which one is right for you. Here are a few things to consider when making your choice:

Features available

It helps to look at what features the tool offers, and what it will do for you. For example, some tools focus on overall like quality and engagement rates, while others take a “big picture” approach to an influencer and evaluate the quality of their profiles and page. You have to ask yourself if you care whether or not an influencer has provided detailed information, such as a phone number or address, or if you’re more concerned about the connections they have made online.

Is it just for Facebook?

If you’re going to work exclusively with influencers on Facebook, then finding a tool that’s just for Facebook makes sense. But it’s more likely that you’ll want to work with an influencer who’s active on multiple platforms, or that you’ll want to launch a campaign that takes place on several different social media sites.

Cost

Cost is always a big concern, whether you have money to burn or are on a strict, limited budget. Some tools are available for free, or offer the ability to pay as you go, or even to set a budget and only use the tool up to your budget cap. Others charge a monthly fee, which can be anywhere from a few dollars to hundreds of dollars a month. Even if the sky’s the limit when it comes to your budget, it’s a good idea to look at what you’re getting for your money before you choose one tool over another.

Start With Facebook Influencer Tools Today

The best thing to do when you’re ready to try out a Facebook influencer tool is to contact the companies you’re interested in working with and ask for a free trial or demonstration. Many companies will give you a free trial period, usually lasting for a few weeks.

It can be useful to try out several companies all at once. That way, you can get the best sense of what each tool does, and can compare and contrast their ease of use and functionality right away.

It might turn out that one Facebook influencer tool meets all your needs and works the best. It might also be that you find that using a combination of tools best solves your influencer problems.

Want to learn the ins and outs of Facebook Influencer Marketing?

Download your free copy of the Facebook Influencer Marketing Guide today!