If you’re spending hours and hours searching for influencers and putting together campaigns manually, only to miss some majorly important details, stop. There are tons of companies out there (at least 200), producing a variety of influencer marketing tools that streamline the process, saving you money, time and pain.
Here’s a look at some of the key influencer marketing tools that will help your campaign, plus why and how they’ll help you out.
Your Guide to Influencer Marketing Tools
You can’t have influencer marketing without influencers. Influencer marketing tools like discovery that are worth their salt go deeper than a Google or social media search and actually connect you with influencers who are a good fit for your campaign.
Here’s what you can do with an influencer discovery or search tool:
Search by platform
Discover influencers on Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, etc. plus bloggers of all kinds.
Search by follower count
Find everyone from celebrities and macro-influencers to micro-influencers and every-day bloggers.
Search by influencer demographic info
Target influencers based on age, gender, location, interests and more.
Search by audience demographic info
Identify influencers whose audiences are comprised of customers who meet your target demographics.
These influencer marketing tools facilitate influencer on-boarding, negotiation, contracts and compensation.
Here’s what you can do with an influencer contracting tool:
Communicate directly with influencers
With this influencer marketing tool, you can offer content sponsorship opportunities directly to influencers. Plus, you can explain the scope of the project and requirements, set & track deadlines, and communicate back and forth to negotiate changes or if issues pop up.
This tool lets you set your opening bid, receive influencer counteroffers, accept bids, make counter offers or reject bids. Plus, theres seamless payment facilitation.
Influencer Marketing Regulatory Compliance
These influencer marketing tools facilitate the tagging of posts with #AD or #SPONSORED to ensure disclosure compliance.
Some tools have platform-specific disclosure options that let you choose the type or format of the disclosure based on the platform used.
Influencer Content Workflow
Look for influencer marketing tools that help to streamline workflows for seamless communication throughout your campaign.
These influencer marketing tools allow you to auto-schedule influencer content for publishing.
Promotion & Amplification
Use these influencer marketing tools to further promote or amplify influencer content. Some tools even integrate with pay-per-click amplification by influencers.
Pay Influencers in a timely fashion. Many influencer marketing tools allow for marketers to escrow influencer payment to insure accountability. An added benefit is automated tax compliance and integrations with PayPal and other online financial services.
Analytics, Metrics, Tracking & Reporting
Comprehensive influencer marketing tools allow marketers to monitor and measure content created to determine ROI. Many let you watch how content performs in real-time, provide platform-specific metrics, and help calculate ROI + Media Value to
determine the overall value of your investment.
How To Choose the Right Influencer Marketing Tools
Choose companies with documented experience.
Opt for tools from companies more than a couple of years old, offers examples of past campaigns and whose service offerings evolve to meet growing needs of clients.
Choose tools that scale
Find influencer marketing tools with tiered service for various budgets and needs and that work with multiple platforms.
Choose advanced technology
The most comprehensive influencer marketing tools employ AI and Machine Learning for improved efficiency and accuracy.
Choose a diverse and large network of influencers
Seek out large networks of opt-in influencers ranging from celebrities to micro-influencers.
Choose one with options
Look for a combination of Paid, Owned, and Earned influencer content.
Choose good customer service
Partner with a tool that provides ongoing training & tutorials with a dedicated support team of actual people, not robots.
Ready to learn how to integrate influencer marketing tools and software into your marketing mix? Download your free copy of the Non-Technical Guide to Influencer Marketing Software Integration today!