For the vast majority of marketers, content marketing is very familiar. The 2017 State of the Creator Economy study (SOCE) revealed that 94 percent of marketers had direct professional experience with it. About 70 percent of marketers had experience with the approach in the past year alone. So, for the 30 percent who are unfamiliar, we created the ultimate B2B Content Marketing Guide.
But not everyone’s familiar with the concept. Additionally, some marketers might be familiar with the business-to-consumer (B2C) space, but might want to jump over to business-to-business (B2B) marketing in the near future. Although the techniques are similar, there are some key differences.
Introducing The B2B Content Marketing Guide
Audience is a key component of B2B content marketing. Just because you are targeting companies doesn’t give you an excuse to minimize the role the audience plays in your content marketing. As Salesforce’s 4th Annual State of Marketing report revealed, customer experience should be a top concern for B2B marketers.
The highest performing marketers in the report were twice as likely to agree with the statement that “marketing is increasingly competing on the basis of customer experience.”
The report also took in the opinions of thousands of customers. About 65 percent of business buyers stated that they would switch companies if a brand didn’t personalize communications with their business. The vast majority — 89 percent — also expected brands to understand their specific business needs.
For B2B content marketing to succeed, it needs to be as engaging, entertaining, and relevant as any sort of B2C content marketing a brand might produce.
In The B2B Content Marketing Guide, You Will Learn:
- B2B Content Marketing 101
- The Origins of B2B Content Marketing
- Why Content Marketing Is Beneficial To Brands
- The Various Types of B2B Content Marketing
- Who The Top B2B Content Marketers Are
- 5 Examples of Successful B2B Content Marketing Campaigns
- How To Design A B2B Content Marketing Campaign in 5 Easy Steps
Getting your content out there means that more of your audience is likely to see it and respond. And that can only bring good things for your brand.
What are you waiting for?