Mobile matters more than ever. If you're not taking a mobile-first approach to content marketing, you're limiting your reach and ignoring a significant portion of…
For the vast majority of marketers, content marketing is very familiar. The 2017 State of the Creator Economy study (SOCE) revealed that 94 percent of…
The customer is king. Know your audience. Both of these are common clichés in the marketing world. And in the case of business-to-business (B2B) marketing…
More than half of all marketers in the US have some past-year experience with influencer marketing campaigns, according to the 2017 State of the Creator…