Set clear expectations Before starting any influencer marketing campaign it’s important to get clear on your goals and how you will measure success. For one…
Brands and influencers have the same goal when they partner together for an influencer marketing campaign: success. For a brand, a successful campaign means higher…
As competition in the world of influencer marketing continues to heat up, marketers and brands are devoting more money to influencer-marketing budgets. In fact, spending…
As traditional marketing has taken a back seat to digital media in reaching consumers, brands and marketers have become increasingly influencer marketing focused. And for…
There's a huge potential to spend big on influencer marketing. Expenses include content planning and scheduling, searching for influencers, influencer payments, management and data analysis.…
Are you currently trying to convince your boss to diversify the company marketing campaigns? Perhaps it's you that's skeptical about diverting funds from traditional advertising…
Influencer marketing is a powerful tool with the potential for a strong return on investment. The companies improving in influencer marketing are those that take…
Influencer marketing is big and has the potential to increase results across a variety of campaigns. Of course, not all marketing is created equal, and…