Set clear expectations Before starting any influencer marketing campaign it’s important to get clear on your goals and how you will measure success. For one…
IZEAJuly 31, 2023
Brands and influencers have the same goal when they partner together for an influencer marketing campaign: success. For a brand, a successful campaign means higher…
IZEAOctober 9, 2020
As competition in the world of influencer marketing continues to heat up, marketers and brands are devoting more money to influencer-marketing budgets. In fact, spending…
IZEANovember 14, 2019
As traditional marketing has taken a back seat to digital media in reaching consumers, brands and marketers have become increasingly influencer marketing focused. And for…
IZEANovember 6, 2019
Influencer marketing is a powerful tool with the potential for a strong return on investment. The companies improving in influencer marketing are those that take…
IZEANovember 4, 2019
Influencer marketing is big and has the potential to increase results across a variety of campaigns. Of course, not all marketing is created equal, and…
IZEANovember 4, 2019
Successful content marketing campaigns — whether for consumers or B2B — get a lot of attention and impressive results. They can appear to be pretty…
IZEAMarch 25, 2019
If you've tossed around the idea of using an influencer marketing campaign to promote your brand, but you hesitated because you weren't sure what it…
IZEAMarch 8, 2019
It's not enough just to launch an influencer marketing campaign and work with influencers. You also need to show that your influencer efforts are effective…
IZEANovember 20, 2018