With the ever-expanding influence of artificial intelligence in the digital landscape, platforms like YouTube are continuously adapting to ensure transparency and accountability. Recently, YouTube rolled out a new AI disclosure policy to build trust and make things clearer for its viewers. This policy means that content that’s been computer-generated or artificially tweaked needs to have a label on it. In this blog post, we will dig into what YouTube’s new move is all about and how it’s shaking things up.
YouTube’s approach to AI disclosure
Generative AI has become a powerful tool for creators to enhance their content. While AI has positive capabilities, like enhancing efficiency, there’s a risk of misleading viewers if they’re unaware that a video has been synthetically altered.
To counter this, YouTube has announced it will be implementing updates to alert viewers when content is AI-generated. Creators must disclose their content’s nature, using new options to indicate whether the content is altered or synthetic.
Non-disclosure may result in content removal, and content deemed problematic beyond labeling may be removed per YouTube’s community guidelines. YouTube will also enable requests to remove AI content that mimics public figures, depending on factors like satire, potential harm, or unique identifiability.

Addressing AI-generated content is essential as concerns over its contribution to misinformation and misuse intensify. With AI technology reaching a level where distinguishing between synthetic and authentic media is increasingly challenging, concerns are growing.
According to The Pew Research Center, 52% of Americans express more apprehension than enthusiasm about AI’s expanding role in everyday life. AI disclosure is a pivotal strategy in combating misinformation. By ensuring that AI-generated content is easily identifiable, YouTube hopes to curb the spread of misinformation.
Approaches to AI disclosure on other platforms
Other social media platforms like Instagram, Meta and TikTok have also recognized the significance of AI-generated content. They are either in the process of implementing or have already implemented disclosure procedures. For instance, Instagram announced the introduction of features to label posts created with AI tools. Meta has also taken steps to address AI-generated content and plans to introduce labels to identify AI-generated content. T
Similarly, TikTok has initiated efforts to disclose AI-driven effects and filters so that users know the technology’s involvement in content creation. These initiatives reflect a broader industry acknowledgment of the need to regulate AI-generated content and maintain ethical standards as technology advances.
Examples of AI content
AIVideoLab shares various AI-generated content, including clips of AI memes and quizzes that test followers to see if they can identify which images are AI-generated.

Mixadri showcases its expertise in visual movement through a captivating feed of AI-generated art and animation videos.

How FormAI can help with creativity, transparency
FormAI by IZEA is a powerful suite of tools designed to enhance content using AI technology. From crafting engaging social media posts to scripting videos and generating AI versions of people and pets, FormAI offers versatile solutions.
It also contains image manipulation tools for background removal or replacement, AI-driven video creation featuring avatars and custom logo generation with Fresko. FormAI includes an AI disclosure feature, represented by a distinctive black box labeled “AI” in the corner of its generated content.

As AI continues to permeate social media, transparency becomes increasingly critical. YouTube’s AI disclosure policy, along with similar initiatives by other social media platforms, is a significant step toward fostering trust and accountability in AI-generated content. Tools like IZEA’s FormAI enhance creativity with AI and ensure transparency with its AI disclosure feature. As we navigate the evolving intersection of technology and content creation, these measures will play a crucial role in maintaining ethical standards and combating misinformation.
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FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.

FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.

FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.
FORMAI
Supercharge your content and creativity with AI — custom-built for influencer marketing.